Components 1 and Disney have introduced a brand new collaboration that may lead to a number of the media firm’s most iconic characters coming into the world of motorsport.
Mickey Mouse, and several other different internationally acknowledged figures, will characteristic in F1 “experiences, content material, and merchandise” starting in 2026, it was revealed on Monday evening.
F1’s chief industrial officer, Emily Prazer, mentioned the deal was mutually helpful for each enterprises.
“Our collaboration with Disney is about to be a superb one, as we introduce the world of Mickey & Pals to our followers, and vice versa,” she mentioned in a press release.
“It matches completely with our technique to step exterior the world of sport, and right into a broader shopper market, and in return we’re introducing Disney to our 820 million followers worldwide.
“It’s a incredible match as each manufacturers are recognized for pushing boundaries and bringing leisure and pleasure to hundreds of thousands, so I can’t wait to see what our groups provide you with for the circuit and past.”
The announcement provided little or no element in regards to the specifics of the deal, nevertheless Disney’s shopper merchandise president, Tasia Filippatos, indicated the partnership will probably be fan-focused.
“As we have a good time almost a century of Mickey Mouse & Pals, our collaboration with Components 1 affords a novel alternative to convey two powerhouse leisure properties collectively to create merchandise that followers will love,” she mentioned.
“This thrilling collaboration will unfold throughout a world stage, with unforgettable content material and experiences tailor-made for Disney and F1 followers alike.”
F1 is presently broadcast within the US on ESPN, part of the Walt Disney Firm. The Home of Mouse inked a multi-year extension with F1 in 2022, nevertheless that deal expires in 2025.
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