Richard Bowman has been named NASCAR’s first director of Synthetic Intelligence.
“Excited to share that I’m now Director, AI at NASCAR,” Bowman mentioned in a Linkedin put up. “Even in my comparatively brief time right here, it has been clear that this is a corporation keen to interact severely with each the alternatives and obligations that include AI. I’m grateful for the possibility to assist lead that work.
“Earlier than this chapter, a lot of my profession was rooted in instructional expertise. That have formed how I take into consideration innovation: expertise creates worth solely when folks can truly use it properly, belief it, and see the way it helps them within the movement of actual work. That may be a massive a part of what makes this second in AI so fascinating. The promise is actual, however so is the necessity for readability, governance, and considerate adoption.
“I’m so grateful for everybody who supported me, and searching ahead to persevering with the work.”
He has been work with NASCAR since January, however was named the game’s first ever Director of AI this week.
AI continues to turn out to be extra commonplace in each space of life, together with the motorsports world. A number of NASCAR groups are already integrating AI instruments, which Trackhouse Racing Director of Expertise Phil Surgen spoke about forward of the 2026 season.
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