Atlanta Motor Speedway, positioned in Atlanta, Georgia, has been on the NASCAR Cup schedule since 1960, however when the collection returns there this summer season, it will likely be going by a unique identify.
Atlanta will now be generally known as EchoPark Speedway as a part of a seven-year branding deal price a number of million {dollars}. The identify atop the grandstands has already been modified.
EchoPark Automotive focuses on promoting pre-owned autos and is owned by Sonic Automotive, which is headed by David Smith. He’s the brother of Marcus Smith, who’s the CEO of Speedway Motorsports, which owns Atlanta and plenty of different tracks on the NASCAR schedule.
“We now have loved serving company within the Atlanta metro space since EchoPark Atlanta opened its doorways in 2020,” stated David Smith, Chairman and CEO of Sonic Automotive. “This partnership permits us to share the worth of the distinctive EchoPark car-buying expertise with extra company in Atlanta and the encircling space who benefit from the pleasure of NASCAR racing at this iconic venue.”
The observe hosts two Cup races annually and can function the opening spherical of TNT’s NASCAR broadcast schedule on June 28, in addition to starting the $1 million greenback in-season event that’s being launched this yr.
Austin Cindric, Group Penske Ford, Bubba Wallace, 23XI Racing Toyota, William Byron, Hendrick Motorsports Chevrolet
Photograph by: Chris Graythen – Getty Photos
The winner of that race may even obtain a EchoPark-provided Chevy Silverado and a trailer geared up with a Sturgis Motorbike Rally Restricted Version Harley-Davidson bike.
“We’re thrilled to companion with an revolutionary, customer-focused firm like EchoPark Automotive because the entitlement companion of our newly named EchoPark Speedway,” stated Speedway Motorsports CEO Marcus Smith. “EchoPark Automotive is as dedicated to distinctive customer support as we’re, and we all know that collectively we’ll elevate our fan expertise to a brand new stage unmatched for Southern hospitality. This partnership will gasoline nice experiences for followers attending our speedway for years to come back.”
Tracks altering their names as a part of entitlement sponsor offers is just not a brand new phenomena in NASCAR. Charlotte as soon as glided by Lowe’s Motor Speedway, Sonoma was beforehand referred to as Infineon Raceway, and Phoenix was utilizing ISM Raceway for a time. On the present schedule, Gateway known as World Huge Expertise (WWT) Raceway.
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