Atlanta Motor Speedway has been on the NASCAR Cup schedule since 1960, however when the collection returns there this summer season, it will likely be going by a distinct identify.
Atlanta will now be often called EchoPark Speedway as a part of a seven-year branding deal value a number of million {dollars}. The identify atop the grandstands has already been modified, as famous by followers passing by the power.
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EchoPark Automotive focuses on promoting pre-owned autos and is owned by Sonic Automotive, which is headed by David Smith. He’s the brother of Marcus Smith, who’s the CEO of Speedway Motorsports, which owns Atlanta and lots of different tracks on the NASCAR schedule.
“Now we have loved serving visitors within the Atlanta metro space since EchoPark Atlanta opened its doorways in 2020,” mentioned David Smith, Chairman and CEO of Sonic Automotive. “This partnership permits us to share the worth of the distinctive EchoPark car-buying expertise with extra visitors in Atlanta and the encircling space who benefit from the pleasure of NASCAR racing at this iconic venue.”
The monitor hosts two Cup races every year and can function the opening spherical of TNT’s NASCAR broadcast schedule on June 28, in addition to starting the $1 million greenback in-season match that’s being launched this yr.
Tracks altering their names as a part of entitlement sponsor offers shouldn’t be a brand new phenomena in NASCAR. Charlotte as soon as glided by Lowe’s Motor Speedway, Sonoma was beforehand referred to as Infineon Raceway, and Phoenix was utilizing ISM Raceway for a time. On the present schedule, Gateway is known as World Vast Expertise (WWT) Raceway.
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