Williams Racing has introduced one other new partnership forward of the 2026 Components 1 season. The Grove outfit has signed a multi-year partnership with M&S, which is able to costume the group for journey to and from races.
Along with supplying the group with a “trendy journey wardrobe”, these in management roles, engineers and drivers will obtain formal journey choices.
For followers, Williams and M&S will have fun the partnership with varied activations and behind-the-scenes content material all through the season, together with on the group’s dwelling race at Silverstone.
“Partnering with Atlassian Williams F1 Crew brings collectively two British manufacturers who share a deep dedication to high quality, innovation and progress,” Mitch Hughes, M&S menswear director, stated. “Our buyer has extremely excessive expectations of the garments they select – and rightly so. They need items that really feel distinctive, carry out brilliantly, and elevate the on a regular basis. That’s the usual we design to, and it’s the identical relentless precision you see in Components 1.
“Fashionable clothes has to look sharp, really feel nice, and sustain with actual life – transferring effortlessly from work to journey to downtime, whereas sustaining a refined, timeless aesthetic. That’s precisely what our new Autograph Efficiency vary delivers. It’s constructed for a way we dwell as we speak, combining timeless type with intelligent technical innovation so every bit performs, lasts and appears the half.
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“Seeing the Williams group put on M&S this season will probably be a proud second. We all know our prospects will immediately recognise the standard and objective behind this assortment and really feel that very same sense of confidence once they put on it.”
Luke Timmins, merchandise and licensing director at Williams, added: “With 24 races, a number of testing periods, and a whole lot of travelling group members, Journey Package is a central a part of how Atlassian Williams F1 Crew exhibits up world wide.
“We’re proud to work with M&S to create a equipment that helps our group to appear and feel their perfect in order that they’ll ship actual efficiency on and off the observe.”
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