Up in opposition to FIFA World Cup competitors and an expedited begin time, the NASCAR Cup Collection race at Pocono Raceway on Prime Sports activities drew earned 1.66 million viewers in response to Nielsen’s Large Information + Panel measurement.
The race began at 1:20 p.m., pushed up two hours because of the risk of rain, and was down 11 % year-over-year with each years utilizing the Large Information + Panel measurement. The printed peaked from 4:00 to 4:15 p.m. at 2.30 million viewers, which was up six % over the height viewership quarter hour in 2025.
NASCAR Reside from Victory Lane, the Prime Sports activities post-race present, averaged 1.03 million viewers, up from 29 % final 12 months.
All instructed, the numbers mirror justification for NASCAR and its TV companions’ reticence to revert to the 1 p.m. begin instances of yesteryear.
The NASCAR O’Reilly Collection drew 1.11 million viewers on Saturday for The CW Community, up 28 % from this similar weekend final 12 months, which was a race at Mexico Metropolis. It was, nonetheless, down from the 1.12 million viewers the Pocono race drew for The CW on June 21, 2025.
This 2026 race peaked at 1.341 million viewers for the 6:45-7:00pm ET quarter hour. It’s additionally the seventeenth consecutive race with over a million viewers for NOAPS on The CW.
Another notes from a NASCAR on Prime press launch:
By 4 races, NASCAR on Prime is averaging 2.29M viewers, up +5% vs. the comparable four-race common on Prime Video (2.18M).
NASCAR on Prime is attracting a rise of +11% amongst viewers 55+ vs. final 12 months’s comparable four-race common on Prime (1.29M vs. 1.16M).
NASCAR on Prime is averaging a median age of 57.9, greater than 5 years youthful than audiences watching NASCAR Cup Collection races on linear channels this season (63.1).
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