Luxurious vogue model Gucci is reportedly set to enter the world of Components 1 by changing into the title sponsor of the Alpine F1 workforce in 2027.
In accordance with a report by , the present title sponsor of Alpine, BWT, will finish its affiliation with the French workforce on the finish of this 12 months. For the 2027 season, Alpine might be renamed to Gucci Alpine Components One Staff.
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Former Renault CEO Luca de Meo, who performed a significant help function in Alpine’s F1 presence, is alleged to be the hyperlink that made the Gucci-Alpine deal doable.
De Meo is the CEO of the French multinational luxurious group Kering, which occurs to be Gucci’s guardian firm. By way of a partnership with Alpine, Gucci will acquire entry to premier class racing, widening its scope to a rising fanbase throughout America and Europe.
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The financials have been stored confidential, however GPBlog confirms that the deal is predicted to learn Alpine by “tens of hundreds of thousands” of {dollars}. When Alpine was requested about its hyperlink with Gucci, the workforce gave a typical response, which learn:
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“Alpine Components One Staff is consistently in search of new partnership alternatives and involved with a variety of manufacturers and corporations as potential companions. The discussions are nonetheless at all times stored confidential and they’re disclosed solely when confirmed and agreed by all events.”
Alpine F1 Has Showcased an Spectacular Rise in 2026
With 4 races ticked off the 2026 F1 calendar, Alpine has been positioned fifth within the Constructors’ Championship with 23 factors, a big enchancment over its last-place end in 2025 with simply 22 factors.
The 2026 season is Alpine’s first as a Mercedes buyer workforce, and the outcomes to date point out that the partnership appears to be working properly.
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The Enstone-based workforce trails Purple Bull Racing by simply 7 factors, and given Pierre Gasly’s kind this season, who holds 16 factors and is positioned ninth within the Drivers’ Standings, Alpine appears well-placed to beat Purple Bull.
Gasly’s teammate, Franco Colapinto, shouldn’t be too far behind within the standings, positioned in P11 with 7 factors. Contemplating Alpine’s turnaround this season, a partnership with Gucci might be on the playing cards. Solely time will inform if the rumor is true.
