DAYTONA BEACH, FLA. (April 23, 2026) — Kubota Tractor Company and NASCAR® right this moment introduced a brand new multiyear partnership starting with the 2026 NASCAR season. The partnership establishes Kubota as an Official Associate of NASCAR, together with the Official Tractor of NASCAR, Official Building Tools Associate of NASCAR, Official Compact Tools Associate of NASCAR and Official Utility Automobile of NASCAR. Kubota may even function the official associate in the identical classes for the upcoming NASCAR San Diego Weekend.
“We‘re proud to additional align the Kubota model with one of the crucial acknowledged sports activities organizations within the nation, constructing on the successes of our sponsorship with Trackhouse Racing and Ross Chastain,” stated Alex Woods, President, Kubota Tractor Company. “Kubota tools is constructed for patrons who demand high quality, sturdiness and excessive productiveness. NASCAR is constructed on engineering excellence, velocity and sustained excessive efficiency underneath strain. Collectively, we characterize two organizations which are a part of the material of American life, linked by hardworking individuals and constant communities that depend on tools purpose-built for the job — on or off the race monitor.”
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As a part of the settlement, Kubota tools might be built-in into NASCAR monitor operations at choose venues, supporting monitor preparation and facility wants. The partnership supplies seen, real-world purposes that reinforce Kubota‘s popularity for sturdiness and reliability in demanding environments.
“Kubota‘s dedication to the individuals who energy our communities — from farmers and builders to the women and men who’ve served our nation — aligns seamlessly with NASCAR‘s fan base and values,” stated Craig Stimmel, NASCAR SVP and Chief Business Officer. “Together with a presence on the NASCAR San Diego Weekend provides even larger which means, as we rejoice veterans in a setting that displays service, resilience and satisfaction. From integrating Kubota tools into our operations to creating impactful moments for followers and veteran honorees alike, this collaboration is constructed on shared function and real-world efficiency.”
Kubota has maintained a presence in NASCAR by way of its partnership with Trackhouse Racing since 2022 and continues to construct on that involvement by way of this new multiyear settlement.
Kubota to Sponsor NASCAR San Diego Weekend and Honor Veterans
As a part of the settlement, Kubota will sponsor NASCAR San Diego Weekend introduced by Anduril at Naval Base Coronado from June 19—21 and can play an built-in position all through the weekend, serving because the Official Tractor, Building Tools, Compact Tools and Utility Automobile associate for NASCAR San Diego Race Weekend.
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Kubota‘s presence through the weekend may even spotlight the corporate‘s ongoing dedication to supporting U.S. army veterans. As a part of the weekend‘s actions, Kubota will host a particular ceremony previous to the Sunday NASCAR Cup Collection race to acknowledge the 5 recipients of its 2026 Geared to Give program. Throughout the ceremony, the farmer veterans might be introduced with the keys to new Kubota tools in entrance of race attendees.
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Every recipient and one visitor will attend the race weekend as Kubota‘s invited visitors, which can embody entry to Kubota‘s suite to look at the race and a meet-and-greet with Ross Chastain and the Trackhouse Racing workforce.
Since 2015, Kubota has partnered with the Farmer Veteran Coalition on a multi-million-dollar program that features veteran grants, organizational assist and tools to assist farmer veterans transition into careers in agriculture. Kubota additionally helps the Boot Marketing campaign, a nationwide nonprofit devoted to supporting the well being and well-being of army veterans and their households.
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Kubota tools may even be displayed within the fan zone all through the weekend, the place followers can be taught extra in regards to the firm‘s veteran-focused initiatives, together with Geared to Give and its partnership with Boot Marketing campaign.
Over the course of the partnership, Kubota will collaborate with NASCAR to have interaction followers at tracks nationwide and throughout digital and broadcast platforms, whereas persevering with to put money into American communities in assist of the veterans, farmers, builders, landscapers and landowners who depend on Kubota tools day by day.
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