Alpine System 1 driver Pierre Gasly has landed a brand new function with Lacoste, changing into an envoy for the French vogue model.
As a part of his new function, Gasly would be the face of the well-known Lacoste polo shirt, which the F1 driver described because the French designer’s “strongest expression: a chunk born on the tennis courtroom that has turn into an emblem of easy class,” based on WWD.
Eric Vallat, Lacoste’s chief govt officer, mentioned that Gasly “completely embodies the spirit of efficiency and tenacity”, and added that “his worldwide profession, his excessive requirements and his affinity with disciplines resembling tennis and golf strongly resonate with our universe.
“We’re delighted to welcome him among the many maison’s ambassadors and to open a brand new chapter with him.”
Lacoste shared the information on social media, posting: “We’re proud to welcome Pierre Gasly as our new Model Ambassador. His dedication, excessive requirements and refined sense of fashion—alongside together with his ardour for disciplines like tennis and golf—naturally replicate the values that proceed to form the Maison right this moment. “A pure connection, captured within the particulars as he wears the enduring L.12.12 polo.”
Gasly has usually spoken about his love for vogue and has championed Lewis Hamilton for paving the best way for the youthful F1 drivers to comply with in his footsteps throughout the paddock. “It is essential to say that with out him, issues can be totally different nowadays,” Gasly advised Sky Sports activities F1 in 2023. He attended a number of exhibits throughout Paris Style Week and sat entrance row for the Louis Vuitton, Christian Louboutin and Bluemarble exhibits.
On monitor, Gasly has additionally had a powerful begin to the 2026 season. After ending tenth, eighth and sixth within the first three grands prix, he sits eighth within the drivers’ championship standings. Alpine, which is now a buyer staff of Mercedes, is presently fifth within the constructors’ standings.
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