Christian Rasmussen has partnered with The Grandstand Undertaking (GP), a female-run unbiased model centered on designing attire for the surge for the subsequent era of racing followers.
The collaborated merchandise challenge, CR21xGP, options traditional racing staples impressed by high-end streetwear and incorporates designs by famend graphic designer Varker, identified for creating reigning System 1 champion Lando Norris’s iconic 2024 helmet design.
In response to IndyCar’s evolving fan demographic, CR21xGP is a part of an genuine and recent assortment that reimagines what ‘merchandise for everybody’ appears to be like like, with it deliberately designed as gender-neutral to welcome all followers. Moreover, it caters to communities which have traditionally been neglected in motorsport merchandising.
“I’ve all the time wished my merch [merchandise] to really feel private and top quality,” stated Rasmussen, driver of the No. 21 Ed Carpenter Racing Chevrolet.
“I need followers to put on it as a result of they genuinely prefer it, not simply because it has my identify on it. It was vital to me that the entire expertise, from shopping for it to sporting it, seems like being a part of the workforce and never simply buying one other shirt.
“I additionally wished to verify the gathering felt inclusive of everybody who helps me. The fan base on this sport is altering, and there are increasingly feminine followers who play an enormous position in rising it. That issues to me. I wished to create one thing that they might love and really feel represented by.”
Christian Rasmussen, Ed Carpenter Racing
Picture by: Metyen Oyebade through A/AGENCY
Followers can buy the gathering, which incorporates T-shirts, patches and crewnecks in a number of colorways, on-line beginning February 23, 2026, in-person at this weekend’s season-opening Grand Prix of St. Petersburg, and at choose races all through the 2026 IndyCar season. Three p.c of all gross sales shall be directed to The Grandstand Undertaking’s fund to help girls throughout motorsport.
“The Grandstand Undertaking was created as a result of I knew motorsport merchandise could possibly be a lot extra,” stated Sherry Ma, CEO & Founding father of The Grandstand Undertaking. “It may be extra inclusive, extra considerate, and excessive sufficient high quality that it turns into one thing you retain for years.
“With Christian, we centered on bringing his concepts to life in a approach that feels true to him and nonetheless aligned with what we imagine in as a model. We’re proud to function the official producer of this new assortment of merchandise and much more excited to activate it in individual at St. Petersburg. Displaying up in individual and connecting with followers is what issues most to us. This assortment actually displays who Christian is and the form of expertise we imagine merchandise ought to create.”
Maria Cofer, a former racing driver who’s Rasmussen’s companion and merchandising supervisor, added, “From the beginning, we wished Christian’s merchandise to essentially really feel like him. It wanted to symbolize who he’s and join with everybody who helps him. We put a number of thought into the main points and the standard. Having the ability to launch it in individual at St. Petersburg makes it much more particular as a result of it provides followers an opportunity to expertise it up shut and be aside of it firsthand.”
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