F1 film star Damson Idris has returned to the world of Components 1 with a brand new marketing campaign forward of the 2026 season.
The All To Drive For marketing campaign will function the 34-year-old British actor alongside all 22 drivers from the 2026 grid. F1.com shared a teaser trailer for the brand new marketing campaign on 22 February. The trailer started with a storage opening to disclose Idris. “You suppose you recognize Components 1?” he requested. “Assume once more.”
2025 champion Lando Norris added: “Every thing is altering,” earlier than the trailer returned to Idris, adopted by Oscar Piastri, Nico Hulkenberg, Gabriel Bortoleto, Sergio Perez, Valtteri Bottas, Fernando Alonso, Lance Stroll, George Russell, Kimi Antonelli, Oliver Bearman, Esteban Ocon, Pierre Gasly, Franco Colapinto, Liam Lawson, Arvid Lindblad, Alex Albon, Carlos Sainz, Lewis Hamilton, Charles Leclerc, Max Verstappen and Isack Hadjar.
“The 2026 season welcomes Components 1’s subsequent era of racing, with new automobiles, new engines, and an entire new fashion of driving,” Emily Prazer, chief industrial officer of F1, defined in a press launch.
“It’s the largest shake up our sport has ever seen with the enjoying discipline levelled as every staff battles to supply the most effective automobile and efficiency. The marketing campaign invitations followers each outdated and new to get entangled at a time the place each lap is unpredictable, and it’s all to drive for.”
The marketing campaign coincides with the brand new rules within the championship. The 2026 season guidelines function an virtually 50:50 cut up between inside combustion and electrical energy amongst many different adjustments, together with smaller, lighter automobiles and the introduction of energetic aerodynamics, which replaces DRS.
Idris has turn into well-known within the F1 house after the success of the F1 film in June 2025. The filming of the film happened throughout actual race weekends, that means Idris, his co-star Brad Pitt, and the movie crew would typically be seen inside the paddock.
Since its launch in June 2025, F1 has grossed over $630million on the international field workplace and has been a preferred image throughout awards season, with the latest win coming on the BAFTAs on 22 February for Finest Sound.
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