Cadillac has teased a brand new merchandise line with Tommy Hilfiger, which shall be launched on 5 February forward of the staff’s livery unveiling on 8 February.
Tommy Hilfiger partnered with the American staff in June 2025, previous to Cadillac becoming a member of Formulation 1 because the eleventh staff from 2026 onwards. “Cadillac has a proud and storied racing historical past way back to 1950 once they started competing at Le Mans at World Championship Degree,” mentioned Cadillac Formulation 1 staff principal Graeme Lowdon on the time.
“Tommy has identified Formulation 1 for a very long time. It is the head of motorsport, like Cadillac is for luxurious cars. Cadillac’s model values are daring, subtle, and optimistic. That was a pure match with the Tommy Hilfiger model. Combining this provides an bold, assured outlook. The chemistry, imaginative and prescient, and fervour felt proper from the beginning. Racing is about ardour and want to win.”
Hilfiger added: “These two iconic American manufacturers come along with a colourful historical past in visible tradition. I like racing’s iconic graphics. The uniforms are very cool with patches, logos, and staff names. It is wealthy in design territory. We had perception into the Cadillac staff’s design route; it’s going to look unimaginable throughout the collections.
“I didn’t see that coming within the earlier years. Formulation 1 was cars and automobiles coming from Europe. Constructing out fanwear with our iconic prep with Cadillac’s daring racing and motorsport motifs is an thrilling playground to push the boundaries.”
Because the staff prepares to line up on the grid for its first grand prix in Australia on 8 March, it’s going to launch its first Tommy Hilfiger x Cadillac line on 5 February earlier than the livery is teased in Occasions Sq., New York, from 6 February. The automobile’s design will then be revealed in a TV advert in the course of the Tremendous Bowl on Sunday 8 February.
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