The Cadillac Components 1 workforce has launched a multi-day activation in Instances Sq., New York, to construct as much as the American outfit’s 2026 livery unveiling on 8 February.
Cadillac’s 2026 livery can be revealed in a TV advert in the course of the Tremendous Bowl, and main as much as the occasion, a reproduction Cadillac F1 automobile can be positioned in a chrome-clad construction within the iconic Instances Sq. from 6 to 9 February.
The construction may have a frosted glass exterior, exhibiting silhouettes of what’s inside. It will likely be wrapped within the workforce’s branding and can characteristic a digital countdown clock to the livery reveal.
Through the Tremendous Bowl weekend, the countdown field will present completely different content material earlier than the frosted glass ‘thaws’ to disclose the 2026 livery.
Dan Towriss, CEO of Cadillac Components 1 Workforce Holdings, mentioned: “The disclosing of a livery in Components 1 is a vital second as it’s a reflection of the workforce’s id.
“The reveal on the Tremendous Bowl and in Instances Sq. represents each a launch second and an invite for followers to affix in our journey.
“The Tremendous Bowl spot will take the workforce into thousands and thousands of houses, whereas the Cadillac Countdown will give a front-row view in one of many busiest areas within the US.”
Sergio Perez, Cadillac
Picture by: Cadillac Communications
The American workforce, led by workforce principal Graeme Lowdon, is at the moment collaborating in personal testing in Barcelona forward of the 2026 season begin in Australia on 6 to eight March.
Lowdon confirmed the workforce already feels at dwelling within the paddock after 4 days in Barcelona.
“A whole lot of guys on the workforce, and women on the workforce, have come from different groups and are not any strangers to the paddock, and I feel everybody’s acquired an opportunity now to see that Cadillac Components 1 workforce is right here with critical intent to contribute to the championship,” he advised F1.com.
“That is what we needed to do. There’s been fairly a protracted build-up to truly getting on the monitor and working. I feel we’re one of many first, if not the primary, workforce to fireside up final yr. We spent plenty of time on the four-wheel dyno, the all-car dyno, the VTT, no matter you need to name it, in December getting ready for this, and it is simply nice to be on monitor now and it seems like we’re at dwelling.”
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