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NASCAR, USA Luge announce partnership forward of 2026 Winter Olympics
Motorsports News

NASCAR, USA Luge announce partnership forward of 2026 Winter Olympics

Motorsports
By Motorsports January 28, 2026
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and introduced a brand new, long-term partnership main up the .

The premier inventory automobile racing sequence and the group in command of luge within the U.S. have revealed a technical and advertising partnership the place NASCAR will present monetary and technical assets to USA Luge with the 2026 Winter Video games across the nook.

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With their new settlement, count on to see NASCAR-branded content material on NBC Sports activities YouTube weekly reveals, spots within the USA Luge Fantasy Camp, athlete look with NASCAR branding on athletic put on and the USA Luge headquarters in Lake Placid, New York.

The technical assets and help that NASCAR will present USA Luge will deal with aerodynamic optimization of sleds and different luge tools. Moreover, NASCAR will emphasize digital optimization utilizing computational fluid dynamics and wind tunnel testing.

1 / 6

What’s going to Crew USA put on on the 2026 Winter Olympics? See their appears to be like

Crew USA’s Winter Olympics ceremony uniforms are designed by Ralph Lauren. The Winter Olympic Video games can be held in Italy in 2026.

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What’s going to Crew USA put on on the 2026 Winter Olympics? See their appears to be like

Crew USA’s Winter Olympics ceremony uniforms are designed by Ralph Lauren. The Winter Olympic Video games can be held in Italy in 2026.

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What’s going to Crew USA put on on the 2026 Winter Olympics? See their appears to be like

Crew USA’s Winter Olympics ceremony uniforms are designed by Ralph Lauren. The Winter Olympic Video games can be held in Italy in 2026.

3 / 6

What’s going to Crew USA put on on the 2026 Winter Olympics? See their appears to be like

Crew USA’s Winter Olympics ceremony uniforms are designed by Ralph Lauren. The Winter Olympic Video games can be held in Italy in 2026.

4 / 6

What’s going to Crew USA put on on the 2026 Winter Olympics? See their appears to be like

Crew USA’s Winter Olympics ceremony uniforms are designed by Ralph Lauren. The Winter Olympic Video games can be held in Italy in 2026.

5 / 6

What’s going to Crew USA put on on the 2026 Winter Olympics? See their appears to be like

Crew USA’s Winter Olympics ceremony uniforms are designed by Ralph Lauren. The Winter Olympic Video games can be held in Italy in 2026.

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What’s going to Crew USA put on on the 2026 Winter Olympics? See their appears to be like

Crew USA’s Winter Olympics ceremony uniforms are designed by Ralph Lauren. The Winter Olympic Video games can be held in Italy in 2026.

For these unfamiliar with the game, luge is an Olympic winter sliding sport the place athletes journey feet-first on a small sled laying on their again, gliding down an iced out monitor solely steering with refined physique actions. Sleds can attain speeds quicker than 90 mph.

NASCAR vice chairman of car efficiency Dr. Eric Jacuzzi conveyed his help to associate with USA Luge in a information launch. He mentioned the partnership is about “bringing two U.S. sports activities collectively to push boundaries and assist drive aggressive excellence.”

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“At NASCAR, innovation and efficiency are a part of our DNA, and this partnership with USA Luge is a strong instance of how that experience can prolong past the racetrack,” Jacuzzi mentioned. “From aerodynamics and engineering to fan engagement and athlete help, we’re proud to collaborate with a corporation that shares our ardour for velocity, precision and representing the USA on the world stage.”

A number of members of the NASCAR group scanned quite a few USA Luge athletes as the place to begin in this system throughout the Park Metropolis World Cup in December 2025.

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Each NASCAR Cup Sequence race winner of 2025 in images

Aug. 23: Ryan Blaney celebrates successful the Coke Zero Sugar 400 at Daytona Worldwide Speedway.

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Each NASCAR Cup Sequence race winner of 2025 in images

Aug. 23: Ryan Blaney celebrates successful the Coke Zero Sugar 400 at Daytona Worldwide Speedway.

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Each NASCAR Cup Sequence race winner of 2025 in images

Aug. 16: Austin Dillon celebrates after successful the Cook dinner Out 400 at Richmond Raceway.

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Each NASCAR Cup Sequence race winner of 2025 in images

Aug 10: Shane Van Gisbergen celebrates after successful the Go Bowling at The Glen at Watkins Glen Worldwide.

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Each NASCAR Cup Sequence race winner of 2025 in images

Aug. 3: William Byron (24) celebrates after successful the Iowa Corn 350 at Iowa Speedway in Newton, Iowa.

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Each NASCAR Cup Sequence race winner of 2025 in images

July 27: Bubba Wallace and his spouse Amanda rejoice with the trophy on the yard of brick at Indianapolis Motor Speedway after successful the Brickyard 400.

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Each NASCAR Cup Sequence race winner of 2025 in images

July 20: Denny Hamlin celebrates in victory lane after successful the AutoTrader EchoPark Automotive 400 at Dover Motor Speedway in Dover, Delaware.

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Each NASCAR Cup Sequence race winner of 2025 in images

July 13: Shane van Gisbergen celebrates after successful the Toyota/Save Mart 350 at Sonoma Raceway.

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Each NASCAR Cup Sequence race winner of 2025 in images

July 6: Shane van Gisbergen celebrates after successful the Grant Park 165 at Chicago Avenue Race.

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Each NASCAR Cup Sequence race winner of 2025 in images

June 28: Chase Elliott celebrates in victory lane after successful the Quaker State 400 at EchoPark Speedway.

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Each NASCAR Cup Sequence race winner of 2025 in images

June 22: Chase Briscoe celebrates successful The Nice American Getaway 400 at Pocono Raceway in Lengthy Pond, Pennsylvania.

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Each NASCAR Cup Sequence race winner of 2025 in images

June 15: Shane Van Gisbergen celebrates successful the Viva Mexico 250 at Autodromo Hermanos Rodriguez in Mexico Metropolis.

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Each NASCAR Cup Sequence race winner of 2025 in images

June 8: Denny Hamlin celebrates after successful the FireKeepers On line casino 400 at Michigan Worldwide Speedway.

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Each NASCAR Cup Sequence race winner of 2025 in images

June 1: Ryan Blaney celebrates after successful the Cracker Barrel 400 at Nashville Superspeedway in Lebanon, Tennessee.

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Each NASCAR Cup Sequence race winner of 2025 in images

Might 25: Ross Chastain celebrates after successful the Coca-Cola 600 at Charlotte Motor Speedway.

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Each NASCAR Cup Sequence race winner of 2025 in images

Might 11: Kyle Larson celebrates successful the AdventHealth 400 at Kansas Speedway.

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Each NASCAR Cup Sequence race winner of 2025 in images

Might 4: Joey Logano celebrates after successful the Wurth 400 at Texas Motor Speedway.

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Each NASCAR Cup Sequence race winner of 2025 in images

April 27: Austin Cindric celebrates in victory lane after successful the Jack Hyperlink’s 500 at Talladega Superspeedway.

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Each NASCAR Cup Sequence race winner of 2025 in images

April 13: Kyle Larson celebrates successful the Meals Metropolis 500 at Bristol Motor Speedway.

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Each NASCAR Cup Sequence race winner of 2025 in images

April 6: Denny Hamlin celebrates together with his Joe Gibbs Racing crew after successful the Goodyear 400 at Darlington Raceway.

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Each NASCAR Cup Sequence race winner of 2025 in images

March 30: Denny Hamlin celebrates after his win on the Cook dinner Out 400 at Martinsville Speedway.

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Each NASCAR Cup Sequence race winner of 2025 in images

March 23: Kyle Larson celebrates together with his son after successful the Straight Speak Wi-fi 400 at Homestead-Miami Speedway in Homestead, Florida.

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Each NASCAR Cup Sequence race winner of 2025 in images

March 16: Josh Berry celebrates after successful the Pennzoil 400 at Las Vegas Motor Speedway.

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Each NASCAR Cup Sequence race winner of 2025 in images

March 9: Christopher Bell celebrates successful the Shriners Youngsters’s 500 at Phoenix Raceway.

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Each NASCAR Cup Sequence race winner of 2025 in images

Feb. 23: Christopher Bell celebrates successful the Ambetter Well being 400 at Atlanta Motor Speedway.

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Each NASCAR Cup Sequence race winner of 2025 in images

Feb. 16: William Byron, middle, celebrates successful the Daytona 500 at Daytona Worldwide Speedway.

USA Luge CEO Scott Riewald expressed his pleasure for what the long run holds between USA Luge and NASCAR.

“We could not be happier concerning the alternative to associate with NASCAR. We align in so many areas – velocity, adrenaline, high-tech tools, representing the USA – that it solely is smart to come back collectively in a relationship like this,” Riewald mentioned in a information launch.

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He added: “NASCAR has a lot expertise and experience round aerodynamics, fabrication, and supplies that we imagine, when mixed with the information of our employees, will assist USA Luge develop the quickest sleds on this planet. On prime of that, I am unable to consider two different entities – NASCAR and Olympic sport – that shout ‘USA.’ We have now already seen advantages within the quick time we have labored collectively, and we’re enthusiastic about what the long run holds for USA Luge and NASCAR.”

The can be held on Friday, Feb. 6. The luge occasion kicks off with the lads’s singles coaching runs on Wednesday, Feb. 4, with the primary competitions on Saturday, Feb. 7.

Each race will be aired on NBC and USA Community, and and  platforms.

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TAGGED:aheadannounceLugeNASCAROlympicspartnershipUSAwinter
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