JR Motorsports revealed a mouth-watering new sponsor on Tuesday.
Dale Earnhardt Jr. a “multi-year, multi-faceted partnership” between JR Motorsports and Arby’s. The fast-food chain would be the main accomplice for eight O’Reilly Auto Components Sequence occasions in 2026 and can moreover maintain a “private service settlement” with Earnhardt Jr.
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JR Motorsports commemorated the brand new collaboration with a social media video. Carson Kvapil confirmed that he’ll drive an Arby’s automobile at Atlanta, Rockingham, and Chicago subsequent yr. Sammy Smith revealed that Arby’s will sponsor his No. 8 car at three stops, and Justin Allgaier handed out meals and drinks whereas selling in-store appearances by drivers.
He then delivered some Arby’s to Earnhardt Jr. inside his podcast recording studio. The NASCAR Corridor of Famer revealed that his Soiled Mo Media firm may also work with the Georgia-based restaurant.
“The store is buzzing,” Earnhardt Jr. mentioned. “JR Motorsports and Soiled Mo Media have the meats, and we’re excited to hit the monitor and the airwaves with Arby’s this yr. Keep tuned. It is gonna be unmissable.”
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JR Motorsports joked that MPH now stands for “Meats Per Hours,” and with its personal quip.
“That is the rationale our drive thrus flip left,” Arby’s wrote on social media.
Arby’s, Earnhardt Jr. touch upon partnership
DAYTONA BEACH, FL – FEBRUARY 14: Dale Earnhardt Jr. watches the motion from the storage previous to observe for the NASCAR Xfinity Sequence United Leases 300 on February 14, 2025 at Daytona Worldwide Speedway in Daytona Seashore, FL. (Photograph by Jeff Robinson/Icon Sportswire through Getty Photographs)Icon Sportswire/Getty Photographs
Earnhardt Jr. supplied a extra formal response to the brand new partnership in a JR Motorsports announcement.
“It is an thrilling alternative to have Arby’s accomplice up with our firms,” Earnhardt Jr. mentioned. “Arby’s may be very aggressive with their activation and we pleasure ourselves on being an incredible asset in terms of providing a wide range of distinctive advertising and marketing platforms, so I’m trying ahead to how we will work collectively to proceed to develop their enterprise.”
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The press launch additionally shared a press release from Arby’s Chief Advertising Officer.
“We’re thrilled to start this multi-year partnership with JRM and Soiled Mo Media,” Jeff Baker mentioned. “Arby’s has all the time been about delivering high-quality, impactful experiences with velocity. Becoming a member of forces with such revered organizations within the racing group permits us to attach with NASCAR followers in significant new methods – each on and off the monitor. Plus, Arby’s meals makes every little thing higher and might’t wait to ship with JRM and Dale Jr. all season lengthy.”
This story was initially printed by on Dec 16, 2025, the place it first appeared within the part. Add The Spun as a
