Aston Martin’s Method 1 automobile might be a centrepiece within the launch of a brand new assortment at PUMA’s brand-new Oxford Avenue retailer at this time (11 December). The gathering is impressed by the innovation, craftsmanship and experience of the crew behind the crew, and can give followers the possibility to say goodbye to the previous F1 period and stay up for a game-changing season in 2026.
Aston Martin and PUMA joined forces initially of this 12 months and the crew despatched off 2025 in fashion with a double points-scoring efficiency final weekend in Abu Dhabi, the place former world champion Fernando Alonso claimed sixth and team-mate Lance Stroll completed tenth
The crew is now growing its first machine for F1’s new period – which might be penned by incoming design legend Adrian Newey – and the brand new PUMA assortment appears forward to that, taking design inspiration from the unsung engineering heroes who sit beneath his wing.
“This Assortment marks a celebration of the evolving partnership between PUMA and the Aston Martin Aramco Method 1 Crew — a collaboration constructed on shared values of innovation, craftsmanship, and up to date design,” mentioned PUMA.
Photograph by: PUMA
“The gathering embodies this spirit, mixing PUMA’s experience in efficiency attire with Aston Martin Aramco’s refined aesthetic to create items that resonate with followers each on and off the observe.”
The performance-driven sportswear is designed for motion, consolation and elegance, and every particular person piece has been innovatively engineered with technical materials, exact cuts and performance-focused particulars.
PUMA says the gathering has been developed to have fun the individuals behind the scenes, noting standout gadgets because the Gear Jacket and Pants, a Full-Zip Hoodie and the legendary PUMA Speedcats — a footwear icon reimagined for followers and streetwear lovers.
Because the Christmas season accelerates, lucky F1 followers may have the possibility to decelerate and achieve some respite from the hectic purchasing streets, exploring the automobile – and the brand new assortment – up shut simply days after the season got here to a detailed.
Photograph by: PUMA
The occasion is open for all followers to attend and participate within the expertise, with a stay DJ performing all through the day and a spread of particular F1-related actions obtainable for guests to take part in.
The PUMA x Aston Martin Aramco Method One Crew Choose Assortment is offered at choose PUMA shops in addition to on-line at puma.com.
We wish your opinion!
What would you prefer to see on Motorsport.com?
– The Motorsport.com Crew
