has introduced again its conventional W brand for the 2026 System 1 season and can change its identify to Atlassian Williams F1 Workforce.
The stylised ‘Ahead W’ brand harkens again to the early days of the squad below Frank Williams, when it began racing as Williams Grand Prix Engineering in 1977. The brand briefly made a comeback by its title-winning period between 1994 and 1999, earlier than making approach as soon as extra in the beginning of the workforce’s BMW days.
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In the meantime, the Grove-based squad can even change its identify from Atlassian Williams Racing to Atlassian Williams F1 Workforce, returning to the F1-focused moniker after altering to Williams Racing in 2014. The 2026 season would be the second with software program large Atlassian as its title companion.
Atlassian Williams F1 Workforce
Atlassian Williams F1 Workforce
In accordance with workforce principal James Vowles, the identify change and historic impressed brand are a method to join the workforce’s new period with its long-running historical past and Frank Williams’ legacy. “I’m proud that from subsequent yr we will likely be often called Atlassian Williams F1 Workforce and carry a brand on our automotive impressed by our founder Sir Frank Williams and deeply related with our many years of success,” Vowles mentioned.
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“As a workforce we’re impressed by our previous however enthusiastic about our future, and dedicated to writing a brand new championship-winning chapter in Williams’ historical past. This advanced workforce identification displays who we’re, the place we’re going, and reintroduces our title-winning legacy to a rising F1 viewers that was not following the game once we had been final dominant.”
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Williams’ advertising and marketing director Marcus Prosser added: “We hope our present and dependable followers will adore it. However we additionally hope it should join a brand new era to our unbelievable legacy, constructing the group of Williams followers that can carry us to our subsequent victory.”
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