The Aston Martin System 1 group has introduced a brand new partnership with Pixar’s Toy Story to rejoice three many years of the franchise.
The collaboration will rejoice the long-lasting characters from the movie sequence on a journey from the AMR Know-how Campus at Silverstone to the Autódromo Hermanos RodrÃguez for the 2025 Mexico Grand Prix, throughout which Lance Stroll completed 14th and Fernando Alonso retired.
The limited-edition merchandise assortment will embrace a mini Buzz Lightyear helmet and a Toy Story x Aston Martin Aramco characters hoodie.
“Impressed by the world’s much-loved area ranger, Toy Story nostalgia meets Aston Martin Aramco design to convey you a limited-edition lid that is excellent for any Grand Prix… or intergalactic emergency,” the web site says of the helmet. On the hoodie, it provides: “Playful, premium, and made for many who by no means outgrew journey. The limited-edition hoodie options Toy Story icons with an Aston Martin Aramco twist.”
The brand new partnership is a part of the I / AM DROPS sequence, which has beforehand included work with The Rolling Stones, Santan Cup and Dom Dolla.
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“That is about creating moments that resonate – not simply with racing followers, however with a wider cultural viewers,” Rob Bloom, Aston Martin F1 chief advertising officer, stated forward of the primary I / AM DROPS.
“F1 is greater than a sport, it has turn out to be a contemporary cultural phenomenon, and we’re right here to create new methods for followers to interact with their ardour and categorical their fandom. I / AM DROPS are daring, artistic and constructed to spark dialog. It is only the start.”
The Silverstone outfit is at present seventh within the constructors’ standings with 4 race weekends remaining of the 2025 F1 season. The battle could be very a lot on for sixth place with 12 factors separating the groups from sixth to ninth – Racing Bulls sits sixth with 72 factors, Sauber sits ninth with 60 factors and Aston Martin and Haas sit in between.
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