Components 1 will as soon as once more stage its drivers’ parade in full-size Lego minicars on the British Grand Prix after final yr’s viral success in Miami, with every of the 22 drivers receiving their very own car.
Constructed from 28,000 Lego bricks and able to reaching 25km/h, the minicars are designed to ship one other entertaining pre-race spectacle after the chaotic 2025 Miami parade.
Lewis Hamilton joked that the Lego parade is “essentially the most harmful a part of the weekend,” whereas reigning world champion Lando Norris welcomed its return as a enjoyable option to entertain followers.
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Components 1 drivers will as soon as once more take to the monitor in Lego automobiles following the success of final yr’s parade lap in Miami, with all 22 drivers set to obtain their very own mini automotive for the British Grand Prix.
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The fleet was constructed by a staff of 20 designers and engineers at Lego’s manufacturing unit within the Czech Republic, with greater than 6,400 hours required to finish the 28,000-brick minicars. Every is able to reaching speeds of as much as 25km/h.
Geared up with customary go-kart wheels, every minicar weighs 280kg, with round 65kg of that complete made up of Lego bricks.
The Miami Grand Prix drivers’ parade in 2025 went viral after Lego produced 1:1-scale replicas of every staff’s Components 1 automotive. A subject of 10 automobiles, with two drivers sharing each, created a hilariously aggressive parade lap, with Lego items flying in all places because the drivers ran into each other.
Components 1 Chief Industrial Officer Emily Prazer stated: “Final yr’s F1 drivers’ parade in Miami with the Lego large construct automobiles was some of the memorable and talked-about moments of the season, capturing the creativeness of followers all over the world and displaying a distinct aspect of the game.
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“This yr, we’re constructing on that second to create an unbelievable spectacle for followers attending the British Grand Prix and people watching globally. There’s something really particular about bringing collectively the worlds of Components 1 and Lego play, combining innovation, creativity, and leisure in a method that may encourage and excite followers of all ages.”
Lego Group Chief Product and Advertising Officer Julia Goldin added that it was an apparent choice to repeat the activation following the overwhelming success of the Miami parade lap.
“The thrill from drivers and followers alike finally years’ Miami Drivers Parade, was inconceivable to disregard. Followers and drivers alike requested – so now we’re delivering,” stated Goldin.
“We needed to go even larger than final yr and guarantee we proceed to shock and delight our followers. We won’t wait to see what the drivers do after they get these minicars on monitor.”
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Whereas the overall reception has been overwhelmingly constructive, seven-time world champion and nine-time British Grand Prix winner Lewis Hamilton has reportedly expressed reservations about taking part within the pre-race spectacle.
Talking to the media forward of the occasion at Silverstone, Hamilton stated: “it’s the most harmful a part of the weekend.”
“I let Charles drive final time and it was simply hilarious watching everybody crashing into one another. So, I do not know whether or not or not I will probably be within the Lego automotive this yr.”
Reigning world champion Lando Norris, in the meantime, supplied a extra enthusiastic perspective.
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“I am fairly excited for it, truly!”
“If it is like Miami, in fact, then I feel whoever could make it again to the beginning line will probably be a winner already,” Norris added.
“So, I feel it is a cool factor to do. It is completely different. It is good to, clearly whenever you’re all collectively and you’ll have just a little chitchat and see the followers whenever you’re on the truck.
“However I feel it is good to do one thing completely different once in a while. So so long as it is secure and all of us behave, which we will, then it will likely be a jolly good trip.”
The parade lap will happen 90 minutes earlier than the beginning of the British Grand Prix.
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