Within the aftermath of the loss of life of Kyle Busch, Prime Video earned its largest NASCAR Cup Collection viewership quantity on Sunday for the Coca-Cola 600 at Charlotte Motor Speedway.
In accordance with the Nielsen Huge Knowledge + Panel measurement, Sunday averaged 3.06 million viewers, up 12 % year-over-year as the primary of 5 races for the digital streamer. The published peaked at 3.37 million viewers through the 9:15 to 9:30 quarter hour.
The NASCAR Stay pre-race present and Stay from Victory Lane post-race present additionally recorded all-time highs by means of six races since final 12 months. The pre-race present averaged 1.41 million viewers and the 71-minute post-race present scored 1.12 million.
The Coca-Cola 600 was up 14 % year-over-year with ages 18-to-34. It was up 26 % from ages 18-to-49 and up 25 % ages 25-to-54. Moreover, the media age of the viewer was recorded as 57.2, six years youthful than those that have watched NASCAR on FOX and The CW this spring.
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In the meantime, the O’Reilly Auto Components Collection race, scheduled for Saturday afternoon, was besieged by rain and wanted to be competed after midnight.
Nonetheless, the common viewership was 945,000 viewers with the beginning of the race recording 1.4 million from 5:15 to five:30 previous to the 4 hour and 22-minute rain delay. The ending of the race recorded a median of 752,000 viewers.
The pre-race present, which included a tribute to Busch, drew 819,000 viewers — the second largest quantity since The CW started airing races within the fall of 2024.
The Truck Collection on FS1 on Sunday morning, rain delayed from its Friday initially scheduled date, drew 86,000 common viewers.
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