Gucci has formally entered the world of System One by turning into the title sponsor of the Alpine F1 workforce, which will probably be recognized as Gucci Racing Alpine System One Crew from the beginning of the 2027 season.
Meaning Alpine’s affiliation with BWT might be in its final yr, though there is no such thing as a official affirmation of whether or not they plan to finish the partnership or proceed it in one other type.
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Based on a press launch by Alpine, the partnership will introduce Gucci Racing, a enterprise and experiential platform “constructed across the values of efficiency, precision, self-discipline and excellence on the intersection of luxurious and sport.”
Gucci’s collaboration with Alpine marks the primary time a luxurious trend home has served as a title sponsor for an F1 workforce.
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MotorBiscuit reported two weeks in the past that former Renault CEO Luca de Meo, who performed a serious supporting function in Alpine’s F1 presence, was stated to be the hyperlink that made the Gucci-Alpine deal doable.
De Meo is the CEO of the French multinational luxurious group Kering, which occurs to be Gucci’s father or mother firm. Talking on the Gucci-Alpine partnership, De Meo stated in an announcement:
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“System One has developed far past sport to turn into one of many world’s strongest premium content material platforms, reaching over 1.5 billion individuals every season and provoking a quickly increasing, youthful and more and more feminine viewers. As an area of creativity, pursuit of excellence and human achievement, we see it as a novel platform for a luxurious model to push boundaries, spark significant connections and construct long-term worth and model desirability, whereas delivering measurable and lasting influence.”
Flavio Briatore, Government Advisor of Alpine System One Crew, added:
“Partnering with a prestigious model of Gucci’s calibre in System One as title accomplice of Alpine System One Crew is one thing I’m extremely happy with. Not solely that, however I’m additionally excited concerning the prospects the partnership with Gucci brings and the nice issues we will obtain collectively at a world stage. The Enstone Crew has a historical past of doing issues otherwise to others and has beforehand proven that trend can end first in System One. With the improved efficiency on monitor, and Alpine having its best-ever factors complete to start out a season, this new collaboration with Gucci reveals the rising momentum behind the workforce. I wish to thank Luca [de Meo] and Francesca [Bellettini] for his or her belief and dedication within the undertaking and serving to make this partnership come to life.”
Francesca Bellettini, President and Chief Government Officer of Gucci, stated:
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“This partnership with Alpine System One Crew writes a brand new chapter: Gucci turns into the primary luxurious trend home to function Title Accomplice in System One. That displays our ambition for the model and the function we would like Gucci to play on this stage. System One represents in the present day a novel convergence of efficiency, tradition, and world attain, and Alpine System One Crew is the appropriate accomplice to carry this imaginative and prescient to life. Gucci Racing is greater than a presence on the grid: it’s an expression of who we’re and the place we need to take the model. And there’s way more to come back. We’re grateful to Alpine and your complete Renault Group for sharing this ambition with us.”
