Disney and F1 Academy have unveiled a devoted merchandise assortment set to launch at Circuit Gilles Villeneuve on Thursday 21 Could, because the “Gasoline the Magic” marketing campaign grows forward of spherical two of the F1 Academy race in Canada alongside the System 1 Canadian Grand Prix.
This follows the growth of a multi-year settlement with the 2 manufacturers, initially launching a limited-edition capsule on the 2025 Las Vegas Grand Prix. The duo continued its partnership on the 2026 Chinese language Grand Prix with a Mild Monster eyewear collaboration and pop-up shops throughout Seoul and Shanghai.
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Now, F1 Academy is getting in on the motion, with 11 new objects being added to the Disney and System 1 product vary and the launch of Disney and System 1 Uniqlo merchandise, in addition to a brand new Disney Retailer assortment.
The F1 Academy-specific line options graphic tees with Minnie Mouse and Daisy Duck wearing F1 Academy-inspired race fits, hoodies with a Minnie Mouse wheel icon, in addition to a variety of different collectable equipment resembling pins, keyrings and caps. Whereas these will all be accessible to buy on the observe this coming weekend, choose objects may even be accessible on-line.
Liz Shortreed, senior vp of Disney Client Merchandise, stated the Canadian Grand Prix represents a milestone second for the partnership.
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“Because the Disney and System 1 collaboration continues to construct momentum globally, Montreal marks an thrilling subsequent chapter,” she stated.
“With Minnie Mouse and Daisy Duck getting into the highlight, we’re creating merchandise, content material, and experiences that remember confidence and individuality, and encourage the subsequent era of feminine athletes and leaders.”
F1 x Disney, Mickey Mouse
F1 x Disney, Mickey Mouse
F1 Academy managing director Susie Wolff stated the collaboration had opened the door to a basic rethinking of what racing merchandise might characterize.
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“We now have an actual alternative to reimagine what racing merchandise can appear like, particularly as new audiences come into System 1,” . “Bringing Minnie Mouse and Daisy Duck into the world of racing by means of our Disney x F1 Academy assortment has allowed us to create one thing that feels fashionable, female and, most significantly, champions two fearless feminine characters.
“For us, it is about extra than simply giving followers a option to present their help for F1 Academy; it is about what this collaboration represents at its core. The ability of girls supporting ladies is central to every thing we do — and this partnership captures that in a approach that feels each genuine and artistic. It displays a brand new era of women and girls coming into our sport and challenges outdated preconceptions about who belongs right here.”
To cement the partnership, a Minnie Mouse and Daisy Duck-inspired present automobile will likely be on show throughout the “Gasoline the Magic” activation space at Circuit Gilles Villeneuve, alongside attire and equipment from the Disney x System 1 2026 assortment and the Disney x System 1 core assortment, in addition to character appearances from each Minnie Mouse and Daisy Duck.
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Individually, a limited-release canine assortment that includes harnesses, leads and a waste bag holder will make its debut in Montreal earlier than a wider summer time launch.
The Montreal spherical runs from 22 to 24 Could as a help collection to the System 1 Canadian Grand Prix, with free observe and qualifying on Friday, the opening race and reverse grid race on Saturday, and the function race on Sunday.
Canadian driver Autumn Fisher, aged 18, joins the grid because the Commonplace Chartered wild card entry for the spherical.
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The Disney and WEBTOON authentic vertical comics collection, Mickey x System 1: Racing to the Prime!, which has been releasing new episodes on a race-by-race foundation since its launch alongside the Australian Grand Prix on 6 March, may even publish a brand new episode timed to the Montreal weekend.
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