Driving the No. 45 23XI Racing Toyota co-owned by NBA legend Michael Jordan and future NASCAR Corridor of Famer Denny Hamlin, NASCAR Cup Sequence star Tyler Reddick has had a dream begin to the 2026 season.
He received the season-opening Daytona 500 with a dramatic last-lap move and went on to win the opening three races of the season — one thing no different driver in NASCAR Cup historical past had beforehand completed. He earned his fourth win of the season a few weeks later, and has led the championship standings for the primary two months of the season.
Successful like that turns heads, so it ought to be no shock that Reddick and 23XI introduced a brand new partnership with Rockstar Power on Thursday. The model has been absent from NASCAR for over a decade once they sponsored Dylan Kwasniewski, however they’re lastly again.
“Partnering with Tyler Reddick brings authenticity to a model constructed round our LIVE LOUD™ tradition and embracing life to the fullest. He’s fearless, high-energy, and thrives in high-stakes moments,” mentioned Steve Mateus, Senior Director of Sports activities and Music at Rockstar Power. “His relentless drive mirrors a mindset of pushing limits, making him a pure extension of a model that celebrates depth, individuality, and unapologetic ambition.”
As a part of this new take care of Rockstar, Reddick “might be featured within the model’s advertising campaigns, digital content material, and on-track integrations.” Rockstar will function the first sponsor for the No. 45 Toyota in varied races all through the 2026 season, starting with the April 26 race at Talladega Superspeedway.
“Becoming a member of Rockstar Power now could be the correct match for each of us,” Reddick mentioned. “From day one, it was clear we share that winner-take-all perspective. I’m fired as much as rep the yellow star with the No. 45 workforce and convey Rockstar to victory lane this season.”
It is price noting that Reddick was backed by Monster Power since becoming a member of 23XI in 2023, however that partnership ended after the 2025 season. The rival model nonetheless sponsors his teammate, Riley Herbst, and the No. 35 23XI Racing Toyota.
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