The DTM is having fun with a resurgence. After the tough COVID years and the swap to GT3 rules in 2021, fan curiosity has developed positively in latest seasons. That is evident not solely from a have a look at the grandstands, but additionally within the figures: in 2025 there was one other robust enhance of virtually 10%, and since ADAC’s first season in cost in 2023, attendance has risen by round 20%.
It is a pattern that has not gone unnoticed by producers. “We’re happy that the platform has developed so effectively over the previous three years beneath ADAC, and we hope it continues this fashion,” stated Thomas Jager, Mercedes-AMG’s sporting director answerable for DTM actions, on the well-attended 2025 season finale at Hockenheim.
However the sense of renewed momentum is just not restricted to the trackside ambiance. ADAC can be reporting robust development in media metrics: since 2023, the collection’ world media attain has improved by 25%. The progress can be seen on social media, the place greater than two million individuals now comply with DTM channels — a 53% enhance in comparison with early 2023.
For ADAC’s decision-makers, these are encouraging indicators. When the organisation took over the collection from Gerhard Berger in December 2022, it confronted a Herculean process, with just a few months to restructure the championship. However who’re the architects of at present’s DTM?
ADAC Sport President Ennser brings System 1 expertise
On the prime sits ADAC sport president Gerd Ennser, who was re-elected in Could 2025 and has now begun his second four-year time period. Below the management of the 66-year-old from Passau — a former lawyer who has additionally served as a steward in System 1 and System E — ADAC assumed management of the collection.
Since then, the main target has clearly been on the core market of Germany, though an enlargement of the calendar with worldwide occasions is conceivable within the medium time period. The championship’s visible identification has additionally been revamped, and artificial gas was launched for the 2025 season.
Motorsport chief Voss understands each crew and circuit views
Thomas Voss, ADAC-Motorsport director
Photograph by: Alexander Trienitz
Following the takeover of the DTM, ADAC established its personal working firm, GTM GmbH. The CEO of this wholly owned ADAC subsidiary is Thomas Voss, the car membership’s Head of Motorsport, who defines the route of the DTM along with Ennser.
Within the Nineteen Nineties, Voss labored as a crew coordinator at Abt earlier than taking up the administration and organisation of the favored BERU High 10 occasions, which additionally featured the V8 Star silhouette collection.
From 2008 to 2016, he served as managing director of the Oschersleben circuit. He then joined ADAC because the successor to Lars Soutschka, taking accountability for each the motorsport and historic divisions. Because of his background, Voss understands each the crew and circuit views — a bonus in his present position.
Groups’ level of contact has competed 19 occasions within the Nurburgring 24 Hours
Michael Rebhan is answerable for the DTM’s day-to-day sporting operations. The Higher Palatinate native heads the sporting and occasion division of the collection and — as beforehand in ADAC GT Masters — serves because the direct level of contact for groups and circuits.
The 39-year-old additionally has racing in his blood. As just lately as 2025, Rebhan as soon as once more competed within the Nurburgring 24 Hours on the Nordschleife — for the nineteenth time in whole. Though he now pursues racing purely as a interest, he competed within the endurance traditional way back to 2009 for Franz Engstler’s BMW manufacturing unit crew in a BMW Alpina B6 GT3.
Sponsorship chief was already concerned on the DTM relaunch
Whereas Rebhan is answerable for sporting issues, Kay-Oliver Langendorff oversees the industrial facet. The previous journalist is answerable for collection partnerships, co-operations and sponsorship, and was already a part of the paddock through the DTM’s relaunch in 2000.
At the moment, alongside F1, Langendorff labored within the DTM as a press officer for Mercedes-Benz. From 2004 to 2008, he headed communications for the DTM’s former umbrella organisation ITR earlier than transferring on to steer media relations for Germany’s Bundesliga soccer league.
In 2012, he returned to the automotive sector — and to ADAC — the place he initially led the communications division and has taken on growing sponsorship and advertising and marketing obligations since 2015. The direct level of contact for DTM media representatives is now Oliver Runschke, a former journalist who additionally hosts the DTM’s post-race press conferences.
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