The Williams Method 1 workforce has introduced a brand new partnership with Wilkinson Sword because the Grove outfit’s official males’s grooming associate.
The partnership with the British model will see the Wilkinson Sword emblem on the nostril field, halo and engine cowl of the extremely anticipated FW48, which is because of be unveiled on 3 February. The branding can even be featured on towels and balaclavas, in addition to Alex Albon and Carlos Sainz’s helmets.
The brand new collaboration additionally guarantees to provide “impactful campaigns and experiences”.
Williams workforce principal James Vowles stated: “For each Atlassian Williams F1 Group and Wilkinson Sword, efficiency means pushing boundaries and innovating for the long run. We’re proud to have Wilkinson Sword by our facet as we drive efficiency to razor skinny margins.”
Jonathan Norman, advertising and marketing director for Europe at Edgewell Private Care, added: “We’re extremely proud to associate with Atlassian Williams F1 Group, one of the crucial iconic groups in Method 1, as they proceed their transformation journey each on and off the observe.
“It’s a pure and compelling alignment. At their core, each manufacturers are performance-led, formed by British heritage, precision and mastery, and outlined by a capability to evolve via durations of change whereas staying true to what makes them distinctive.
“By bringing collectively two manufacturers united by the identical challenger mindset, we’re excited to speed up ahead collectively on this journey.”
Williams just lately made the choice to skip non-public testing in Barcelona forward of the 2026 F1 season, which welcomes a brand new set of rules. As an alternative, Vowles confirmed that the workforce shall be prepared for testing in Bahrain, which can happen on 11-13 February, and once more on 18-20 February earlier than the season-opening Australian Grand Prix on 6-8 March.
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