Aston Martin has entered right into a multi-year partnership with the zero-sugar power drink model CELSIUS.
The brand new partnership will carry fan activations on and off the observe, within the storage and hospitality areas, in addition to introducing branded health experiences.
As well as, the brand new collaboration will introduce a co-hosted Run Problem giving followers the chance to finish customized run segments impressed by race circuits, metropolis landmarks and Aston Martin touchpoints. This Run Problem will start on the season-opening Australian Grand Prix, and additional race weekends will probably be introduced.
Jefferson Slack, business managing director of the outfit mentioned: “At Aston Martin Aramco, we pleasure ourselves on how we work together with and interact our followers, with the intention of making distinctive experiences that may’t be discovered wherever else within the paddock.
“Our new partnership with CELSIUS gives an thrilling alternative to carry contemporary power to our I/AM programme, additional connecting ambition, tradition and group.
“Kicking off with our first co-hosted Run Membership in Melbourne, all through the season we are going to create a number of artistic activations to carry the partnership to life and have fun a motion of constructive power collectively.”
Kyle Watson, chief model officer of Celsius Holdings, Inc. added: “Aston Martin Aramco’s passionate fan base makes for a synergistic partnership, kickstarting an thrilling new period for CELSIUS in Method 1.
Lance Stroll, Aston Martin Racing
Picture by: Sam Bloxham / Motorsport Pictures
“With a shared drive to LIVE FIT™, push boundaries and obtain excellence, we’re thrilled to activate the Aston Martin Aramco partnership on a world scale and additional combine CELSIUS on the intersection of tradition and sport.”
CELSIUS had beforehand partnered with the Ferrari F1 crew however has made the transfer to the Silverstone outfit forward of the 2026 season.
The 2026 F1 season will start with the Australian Grand Prix from 6-8 March adopted by the Chinese language Grand Prix the week after.
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