Method 1 has signed a multi-year cope with , the long-term shirt sponsor of FC.
The brand new partnership will see the British multinational financial institution help the all-female racing collection, Academy, and supply “enhanced trackside activations for its shoppers and friends.”
Commercial
Commonplace Chartered have been Liverpool’s primary shirt sponsor since 2010, after they took over from Carlsberg. The deal may see Liverpool gamers attend grands prix world wide this season.
Commonplace Chartered have sponsored Liverpool since 2010 (Getty)
F1 chief govt stated: “I’m thrilled to welcome Commonplace Chartered, an unbelievable monetary powerhouse, as a brand new associate to Method 1.
“We’re each actually world in nature, sharing improbable areas world wide with the will to drive efficiency and create experiences that excite individuals and produce them collectively.
“With Commonplace Chartered’s help for F1 Academy, I can’t wait to have them be a part of us within the paddock and see what we are able to obtain collectively.”
Commercial
The financial institution joins the likes of LVMH, Rolex, Lego and Qatar Airways as one in all F1’s quite a few companions as the game continues to develop, with greater than 800 million followers worldwide.
Roberto Hoonweg, Commonplace Chartered’s CEO of Company & Funding Banking, added: “We’re proud to turn into an Official Companion to F1, which shares our relentless dedication to excessive efficiency, innovation, a world-class shopper expertise, and distinctive world connectivity.
“F1’s footprint displays our personal cross-border community, with our presence in 19 out of 21 F1 race markets and lots of different nations the place shoppers get pleasure from watching one of the vital thrilling, fastest-growing sports activities on the earth.”
The brand new deal has been introduced simply 5 weeks previous to the 2026 season beginning, with the Australian Grand Prix in Melbourne on 8 March. Pre-season testing is presently ongoing in Barcelona.
