Mercedes has introduced one other new partnership forward of the 2026 Formulation 1 season, with internationally acclaimed restaurant group Azumi Ltd.
Azumi has partnered with the Brackley outfit on a multi-year contract via its Zuma model.
As a part of its new function as Mercedes’ official way of life and eating curator, Zuma shall be a part of the staff’s activations, in addition to among the different manufacturers below Azumi Ltd., similar to ROKA and Oblix. The staff has already confirmed that these activations shall be on the Monaco, British, Spanish (Madrid) and Abu Dhabi grands prix.
Mercedes staff chief and CEO Toto Wolff commented: “As a staff, we satisfaction ourselves on our consideration to element and concentrate on delivering the easiest we are able to in each side of what we do.
“That applies not solely to all the pieces we do on monitor however to all touchpoints off monitor too. Working with Zuma, a globally recognised chief in way of life and eating, allows us to raise our world-leading hospitality providing even additional and unlock the total potential of our areas all over the world.
“I’m excited to see how this collaboration enhances the best way our friends interact with the staff this season and within the years forward.”
Sven Koch, CEO of Azumi Ltd. added: “F1 represents the top of efficiency, precision, and world relevance – values that sit on the very coronary heart of the Zuma model.
“Our multi-year partnership with the Mercedes-AMG PETRONAS F1 Crew marks a defining second not just for Zuma, however for the hospitality trade as an entire. This collaboration strikes us past conventional eating and into true cultural curation, shaping how individuals join, have fun, and expertise excellence on the highest stage.
“As we method our twenty fifth anniversary, this partnership units the tone for the following chapter of our world journey. At Zuma, we now have all the time believed that eating is cultural, emotional, and experiential – and changing into Mercedes F1 Crew’s official ‘Way of life & Eating Curator’ permits us to deliver that philosophy to the world’s most elite sporting stage.”
We wish your opinion!
What would you prefer to see on Motorsport.com?
– The Motorsport.com Crew
