System 1’s low season is prime time for model adjustments, and with the laws overhaul additionally going down this yr, it seems like a number of groups have taken the chance to tweak their branding.
Listed here are the 4 groups which have made adjustments to their logos forward of the 2026 season to date.
Haas: The Toyota partnership turns into official
Haas has added TGR, Toyota Gazoo Racing, to its brand, celebrating its new title associate for the 2026 season.
TGR now sits entrance and centre within the staff’s new brand, with each Haas and Toyota sharing the established colors of their manufacturers: crimson, white and black.
Staff principal Ayao Komatsu commented on the partnership after it was confirmed late final yr.
“It’s naturally a privilege to deepen our relationship with TGR by this new title partnership settlement,” he stated in a press launch. “Our working relationship to-date has been all the pieces we hoped it will be. It’s been evidenced by our profitable TPC operating this season however there’s been a lot extra happening behind the scenes too – together with the event and set up of the simulator at our Banbury facility for 2026.”
Crimson Bull: A delicate distinction
Crimson Bull is taking over an enormous change for 2026 because it joins forces with Ford to supply its new Crimson Bull Powertrains energy unit. With new staff principal Laurent Mekies main the staff after Christian Horner was eliminated in 2025, a rebrand – albeit solely slight – was made.
The “Crimson Bull” textual content within the brand now incorporates a white define. This can be a design cue that was used on the likes of the historic Crimson Bull Racing RB6, prompting followers to query whether or not the livery may additionally endure adjustments for the upcoming season.
Mercedes: A brand new search for 2026
Mercedes has additionally introduced a delicate change for 2026, with the AMG and Mercedes branding sitting above a clearer reference to its title associate, PETRONAS, which additionally boasts a brand new font.
Williams: A heritage-driven refresh
The ‘W’ of the Williams staff brand has been changed by a Twenty first-century reimagining, utilizing the unique ‘Ahead W idea’ from Sir Frank Williams, designed in 1977. The staff has additionally modified its title, from Williams Racing to Williams F1 Staff.
“I’m proud that from subsequent yr we might be generally known as Atlassian Williams F1 Staff and carry a brand on our automobile impressed by our founder Sir Frank Williams and deeply linked with our a long time of success,” staff chief James Vowles stated.
“As a staff we’re impressed by our previous however enthusiastic about our future and dedicated to writing a brand new Championship-winning chapter in Williams’ historical past.”
With pre-season testing beginning on 11 February and automobile reveals beginning even earlier this month, it will not be lengthy till this new branding is seen on observe.
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