Audi reveals F1 group identify and 2026 season launch date

Audi has revealed key particulars forward of its maiden Method 1 season in 2026.

The German model is taking up the Sauber group which it acquired in 2024 after shopping for a minority stake the earlier yr and, in 2022, asserting its involvement as an influence unit provider from 2026 onwards. This coincides with F1’s new technical rules, the place Audi hopes to capitalise on its expertise with hybrid powertrains in different classes.

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The outfit is now named Audi Revolut F1 Workforce after its title accomplice, a British monetary expertise firm.

“This collaboration goes past conventional sponsorship, creating a strong alliance geared toward difficult conventions and shaping new types of fan engagement via activations, race entry and unique app-based advantages for Revolut customers,” in keeping with Audi’s press launch.

“The alliance additionally extends to key areas of the Audi Revolut F1 Workforce’s operations: integrating Revolut Enterprise into its monetary operations and Revolut Pay into its on-line retailer for a seamless checkout expertise.”

Audi will launch its 2026 marketing campaign in Berlin on 20 January, with an “unique launch” described as an “immersive expertise”, which will probably be adopted by a “public opening” on 21 January.

Audi F1 Workforce RS26 idea livery

Picture by: Audi Sport

On this event, Audi will unveil its 2026 F1 livery – just some days earlier than its precise automobile takes to the observe on the first pre-season check at Barcelona from 26-30 January.

“At the moment, our challenge takes on its official id,” group principal Jonathan Wheatley mentioned. “The Audi Revolut F1 Workforce identify is a logo of the mixed energy of our groups in Germany, UK and Switzerland, along with our companions. It offers a banner below which all of us unite as we construct in direction of 2026.

“This can be a essential milestone that energises the complete challenge and makes our long-term ambition tangible for everybody concerned.”

Audi’s first F1 automobile will probably be pushed by veteran Nico Hulkenberg and sophomore Gabriel Bortoleto, who additionally shaped the squad’s line-up below the Sauber id in 2025.

Sauber completed ninth on this yr’s constructors’ championship with 70 factors – by far the very best marketing campaign by a ninth-placed group within the twenty first century.

2026 F1 group launch schedule

Date
Workforce(s)
Location
Automotive reveal?

15 January

Crimson Bull

Racing Bulls

Detroit, Michigan
Livery solely