Louis Vuitton will turn into the title accomplice of the Monaco Grand Prix from 2026, with the occasion confirmed to be named the System 1 Louis Vuitton Grand Prix de Monaco. This sees the posh model kind a multi-year take care of F1 and the Vehicle Membership de Monaco (ACM), changing final 12 months’s title, TAG Heuer.
The ACM has confirmed that Louis Vuitton will make up a considerable amount of its branding throughout the circuit as subsequent 12 months will see its 83rd race happen. This additionally comes because the championship goals to lean into its premium way of life companions following LVMH’s 10-year world partnership that started final 12 months. Louis Vuitton sits underneath the LVMH umbrella.
Louis Vuitton is already a widely known identify of the Monaco weekend, with its bespoke trophy trunk an iconic a part of the grand prix. It had additionally partnered with ACM from 2021 to 2024. 2026 will deliver the sixth consecutive trophy trunk, constructed in Asnières, with Monogram canvas reworked in crimson, plus a white-and-red “V” motif referencing “Vuitton and Victory” in a design impressed by the Monaco flag.
“LVMH and System 1 are two world manufacturers that persistently push the boundaries of creativity and innovation, values core to Liberty Media,” Greg Maffei, president of Liberty Media, mentioned following the announcement of the partnership with LVMH final 12 months.
“We had been thrilled to work with one of many LVMH Maisons through the Las Vegas Grand Prix final 12 months, and to now increase our relationship with the Group as they turn into a International Associate. The chance to scale our business preparations is emblematic of the imaginative and prescient we have now for System 1 because the enterprise continues to develop its platform.
“We look ahead to working with Bernard and Frédéric Arnault within the years to come back.”
A basic view of the harbour
Picture by: Sam Bagnall / Motorsport Photographs by way of Getty Photographs
Stefano Domenicali, CEO of F1, added: “Our sport is based on the relentless pursuit of excellence, a worth that additionally lies on the coronary heart of LVMH, so I’m delighted to announce this historic partnership will start in 2025.
“As System 1 continues its world progress, attracting new and extra numerous audiences, the energy and breadth of LVMH makes it the proper accomplice for us to work with as we glance to repeatedly improve the expertise of our followers and the heritage of our unbelievable sport.
“It is a landmark partnership for each firms, and I wish to thank Bernard and Frédéric Arnault for his or her imaginative and prescient and dedication to deliver this to life.”
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