Atlanta Motor Speedway, situated in Atlanta, Georgia, has been on the NASCAR Cup schedule since 1960, however when the sequence returns there this summer time, it will likely be going by a distinct title.
Atlanta will now be generally known as EchoPark Speedway as a part of a seven-year branding deal value a number of million {dollars}. The title atop the grandstands has already been modified.
EchoPark Automotive makes a speciality of promoting pre-owned autos and is owned by Sonic Automotive, which is headed by David Smith. He’s the brother of Marcus Smith, who’s the CEO of Speedway Motorsports, which owns Atlanta and lots of different tracks on the NASCAR schedule.
“Now we have loved serving friends within the Atlanta metro space since EchoPark Atlanta opened its doorways in 2020,” stated David Smith, Chairman and CEO of Sonic Automotive. “This partnership permits us to share the worth of the distinctive EchoPark car-buying expertise with extra friends in Atlanta and the encompassing space who benefit from the pleasure of NASCAR racing at this iconic venue.”
The monitor hosts two Cup races every year and can function the opening spherical of TNT’s NASCAR broadcast schedule on June 28, in addition to starting the $1 million greenback in-season match that’s being launched this 12 months.
Austin Cindric, Workforce Penske Ford, Bubba Wallace, 23XI Racing Toyota, William Byron, Hendrick Motorsports Chevrolet
Picture by: Chris Graythen – Getty Photos
The winner of that race may even obtain a EchoPark-provided Chevy Silverado and a trailer geared up with a Sturgis Bike Rally Restricted Version Harley-Davidson motorbike.
“We’re thrilled to companion with an revolutionary, customer-focused firm like EchoPark Automotive because the entitlement companion of our newly named EchoPark Speedway,” stated Speedway Motorsports CEO Marcus Smith. “EchoPark Automotive is as dedicated to distinctive customer support as we’re, and we all know that collectively we’ll elevate our fan expertise to a brand new degree unmatched for Southern hospitality. This partnership will gas nice experiences for followers attending our speedway for years to return.”
Tracks altering their names as a part of entitlement sponsor offers will not be a brand new phenomena in NASCAR. Charlotte as soon as glided by Lowe’s Motor Speedway, Sonoma was beforehand referred to as Infineon Raceway, Fontana grew to become generally known as Auto Membership Speedway, and Phoenix was utilizing ISM Raceway for a time. And even on the present schedule, Gateway known as World Large Know-how (WWT) Raceway.
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