ATLANTA – Georgia’s solely NASCAR monitor has a brand new title and a brand new look. Speedway Motorsports and EchoPark Automotive unveiled the brand new id of the 66-year-old Atlanta Motor Speedway on Tuesday, formally rebranding the historic venue as EchoPark Speedway.
What we all know:
The title change is a part of a seven-year, multi-million-dollar partnership between Speedway Motorsports and EchoPark Automotive, a pre-owned automobile gross sales model underneath Sonic Automotive, Inc., one of many largest automotive retailers in america. EchoPark operates 17 places throughout 13 markets, together with Georgia, Tennessee, and Alabama — areas from which many NASCAR followers journey to the long-lasting Hampton monitor.
Followers attending the upcoming Quaker State 400 Out there at Walmart on June 28 — or tuning in nationally at 7 p.m. ET on TNT — will discover the power’s signature new inexperienced branding and up to date logos throughout the 850-acre property, together with on monitor partitions, Victory Lane, and all through the concourse.
EchoPark Speedway has undergone important renovations prematurely of its nationwide rebranding debut. The venue will host two NASCAR Cup Collection races yearly, beginning with the Quaker State 400, which can even launch NASCAR’s new in-season Cup Collection event and TNT’s portion of the published schedule.
Including to the thrill, the winner of the inaugural EchoPark Speedway race will obtain a “almost new” EchoPark Chevy Silverado and a trailer that includes a uncommon, eighty fifth Anniversary Sturgis Motorbike Rally Restricted Version Harley-Davidson bike — the primary of solely 26 manufactured.
Speedway Motorsports President and CEO Marcus Smith mentioned the brand new partnership will elevate the fan expertise: “EchoPark Automotive is as dedicated to distinctive customer support as we’re, and we all know that collectively we’ll elevate our fan expertise to a brand new degree unmatched for Southern hospitality.”
Tickets, schedules, and tenting data for the Quaker State 400 Out there at Walmart weekend, June 26–28, can be found at EchoParkSpeedway.com.
The backstory:
Initially opened as Atlanta Worldwide Raceway in 1960, the speedway has hosted NASCAR occasions yearly since and was the location of historic moments like Richard Petty’s remaining race and Jeff Gordon’s Cup Collection debut in 1992. Latest years have solidified EchoPark Speedway’s repute for high-intensity racing, particularly since a 2021 reconfiguration to a superspeedway-style monitor with 28-degree banking. The monitor holds data for the closest three-wide end and essentially the most lead adjustments in its historical past.
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