Hendrick Motorsports driver Kyle Larson has emerged as NASCAR’s merchandise gross sales chief midway by way of the 2025 common Cup Sequence season. Regardless of a disappointing finish to The Double throughout Memorial Day weekend, by which he failed to complete each the Indianapolis 500 and Coca-Cola 600, Larson’s industrial enchantment continues to develop as he challenges seven-time NASCAR Most In style Driver Award winner Chase Elliott.
The recognition of the 32-year-old driver coincides together with his spectacular on-track efficiency by way of the 2025 NASCAR Cup Sequence season. On the halfway level, he has three race wins beneath his belt, eight top-five finishes, and 9 top-10 finishes.
Regardless of his successes on observe, Larson has additionally been met with criticism off of it. Following the race weekend at Bristol Motor Speedway, when he competed within the Truck, Xfinity, and Cup Sequence, the motive force claimed that he needed to “embarrass” the Xfinity Sequence drivers. He stated on the Harvick Blissful Hour podcast on the time:
“In my head once I choose the races, the triple shouldn’t be actually the rationale why I do it. In Xfinity, I do get motivated – and that is going to come back throughout as very cocky – I need to embarrass them actually.
“I need to embarrass NASCAR slightly bit as a result of they only do not let Cup guys run anymore. The children are most likely considering they’re in a great place and they do not know the place the bar is absolutely at. So I wish to go and run these Xfinity races and get 10-second results in allow them to realise they’ve loads of room to enhance and it is solely higher for our sport too.
“When these younger guys can compete with Cup guys, they’re higher suited to the Cup Sequence after they get there. I need to smash the sector once I run Xfinity. That is motivating me for positive.”
Dale Earnhardt Jr. was a kind of who took situation with Larson’s feedback.
Kyle Larson, Hendrick Motorsports Chevrolet
Photograph by: Jared C. Tilton/Getty Photographs
“The very first thing he stated, I didn’t like. He stated he needed to embarrass the sector, and he needed to embarrass NASCAR, and he was not glad that they restrict the races the Cup guys can run. The remainder of the purpose he made was legitimate,” Earnhardt Jr. stated.
In line with a report from Sports activities Enterprise Journal, merchandise gross sales on the Coca-Cola 600 have been the very best since 2010, and this included Larson merchandise centred round his try at The Double.
NASCAR Holdings’ high merchandise gross sales rating for the 2025 season
1. Kyle Larson2. Chase Elliott3. Kyle Busch4. Ross Chastain5. Ryan Blaney6. Joey Logano7. Dale Earnhardt Jr.8. Justin Allgaier9. Dale Earnhardt Sr.10. William Byron11. Daniel Suarez12. Christopher Bell13. Denny Hamlin14. Tyler Reddick
On this article
Lydia Mee
NASCAR Cup
Kyle Larson
Hendrick Motorsports
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