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With the Coca-Cola 600 simply days away, 23XI Racing supplied an replace on Bubba Wallace’s newest sponsorship deal.
Wallace is at present twelfth within the NASCAR Cup Sequence standings. Failing to finish races at Texas and Kansas actually harm, however he is hoping to show his season round this Sunday at Charlotte Motor Speedway. Throughout final yr’s rain-shortened Coca-Cola 600, he got here in eleventh place.
Solely time will inform if Wallace can win the Coca-Cola 600. What we will say for sure is that he is as soon as once more part of the Coca-Cola Racing household.
23XI Racing revealed Thursday that Wallace is again with Coca-Cola Consolidated.
“Large information! We’re proud to welcome [Coca-Cola Consolidated] to the 23XI Racing household,” 23XI Racing introduced on social media. “Whether or not it is cooling down after a race or celebrating in Victory Lane, Coke is Bubba’s go-to. Here is to extra iconic moments on and off the observe.”
DARLINGTON, SOUTH CAROLINA – MAY 13: Bubba Wallace, driver of the #23 Dr Pepper Toyota, prepares to qualify for the NASCAR Cup Sequence Goodyear 400 at Darlington Raceway on Might 13, 2023 in Darlington, South Carolina. (Photograph by Logan Riely/Getty Pictures)Logan Riely/Getty Pictures
Wallace spent years representing Dr. Pepper, so he is no stranger to selling Coca-Cola merchandise.
Followers of 23XI Racing are thrilled about this reunion. In fact, some members of the NASCAR neighborhood are detached about it.
“With McDonalds being such an enormous a part of 23XI, I used to be all the time shocked Coke wasn’t extra concerned,” one fan wrote. “Dr. Pepper made some sense again within the day due to the quantity, nevertheless it ought to have all the time been Coke from the start.”
One other fan requested, “Oh my. Are we getting a Coke automotive??????”
“A Sprite automotive could be sizzling I’m simply saying,” a 3rd fan urged.
“Horrible choice by Coca-Cola,” a social media person stated.
Possibly we’ll see Wallace on Victory Lane with a Coca-Cola in his palms.
The Coca-Cola 600 will start at 6 p.m. ET on Sunday. The purse for this yr’s race might be over $13.6 million.
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