Lego’s providing of Components 1 toys is steadily rising and now contains kits to construct each workforce on the F1 grid, albeit with final yr’s liveries. The collection of Lego Velocity Champions kits are predominantly marketed to youngsters, however two F1 vehicles carry an 18+ age score.
The kits in query are for final yr’s Pink Bull RB20 and the Visa Money App RB VCARB 01. Each units carry nearly the identical variety of items as the opposite eight vehicles on the grid, are about as difficult to assemble as the opposite vehicles on the grid and are shipped in nearly an identical packaging, save for the 18+ badge.
The 2 kits are additionally priced the identical as Lego’s different fashions, so it’s not the case that they’re out of your child’s birthday current price range. As a substitute, the age score is all to do with the Pink Bull branding that’s plastered throughout every automobile’s livery.
Power drinks are age-restricted merchandise in most markets world wide and sometimes can’t be bought to anybody underneath the age of 12. Europe has even stricter laws that imply drinks like Pink Bull and Monster, which sponsors McLaren, can’t be bought to anybody underneath the age of 18 in some international locations.
The ban impacts promoting guidelines world wide as properly, which is successfully what Pink Bull’s F1 workforce is – an unlimited, high-tech advertising and marketing marketing campaign for the Austrian power drink.
Lego’s Pink Bull equipment is near the unique.
Picture by: Lego
A Lego spokesperson defined: “We now have labored laborious to make sure the Lego variations of the F1 vehicles are as genuine as potential. This contains the vehicles’ liveries. The place a sponsor isn’t acceptable or allowed for youngsters, now we have not included their emblem on our merchandise and units, or it’s mirrored within the advisable age marking of the units.”
Lego may have aspect skirted the principles by eradicating any hint of the Pink Bull branding from the 2 vehicles, because it did with Ferrari’s Peroni logos on the SF-24 and the Estrella beer logos McLaren carries on the on the MCL38.
With out the enduring Pink Bull emblem on the engine cowl of the RB20 and VCARB 01, the 2 vehicles could possibly be bought to 10-year-olds like the remainder of Lego’s Velocity Champions collection. However with out these options, they wouldn’t be Pink Bull or RB vehicles, would they?
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So the toymaker settled on giving the kits an 18+ score, which had beforehand been reserved for Lego’s extra advanced kits, reminiscent of its recreation of the Coliseum in Rome or its Technic kits to construct extra detailed F1 racers.
In these cases, the 18+ badge is supposed to mirror that kits just like the Mercedes-AMG F1 W14 and McLaren MP4/4 is meant for severe Lego collectors, moderately than individuals who may need to play with their toys.
On this article
Owen Bellwood
Components 1
Pink Bull Racing
Racing Bulls
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