is steadily rising and now consists of kits to construct each crew on the F1 grid, albeit with final yr’s liveries. The collection of Lego Velocity Champions kits are predominantly marketed to children, however two F1 automobiles carry an 18+ age ranking.
The kits in query are for final yr’s RB20 and the Visa Money App RB VCARB 01. Each units carry virtually the identical variety of items as the opposite eight automobiles on the grid, are about as difficult to assemble as the opposite automobiles on the grid and are shipped in virtually similar packaging, save for the 18+ badge.
The 2 kits are additionally priced the identical as Lego’s different fashions, so it’s not the case that they’re out of your child’s birthday current price range. As an alternative, the age ranking is all to do with the Pink Bull branding that’s plastered throughout every automobile’s livery.
Power drinks are age-restricted merchandise in most markets around the globe and infrequently can’t be bought to anybody below the age of 12. Europe has even stricter laws that imply drinks like Pink Bull and Monster, which sponsors , can’t be bought to anybody below the age of 18 in some international locations.
The ban impacts promoting guidelines around the globe as nicely, which is successfully what Pink Bull’s F1 crew is – an unlimited, high-tech advertising marketing campaign for the Austrian power drink.
Lego’s Pink Bull equipment is near the unique.
Lego’s Pink Bull equipment is near the unique. Lego
Lego
A Lego spokesperson defined: “We now have labored exhausting to make sure the Lego variations of the F1 automobiles are as genuine as potential. This consists of the automobiles’ liveries. The place a sponsor isn’t applicable or allowed for youngsters, we now have not included their emblem on our merchandise and units, or it’s mirrored within the really useful age marking of the units.”
Lego may have aspect skirted the foundations by eradicating any hint of the Pink Bull branding from the 2 automobiles, because it did with ’s Peroni logos on the SF-24 and the on the on the MCL38.
With out the enduring Pink Bull emblem on the engine cowl of the RB20 and VCARB 01, the 2 automobiles could possibly be bought to 10-year-olds like the remainder of Lego’s Velocity Champions collection. However with out these options, they wouldn’t be Pink Bull or RB automobiles, would they?
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So the toymaker settled on giving the kits an 18+ ranking, which had beforehand been reserved for Lego’s extra advanced kits, corresponding to its recreation of the Coliseum in Rome or its Technic kits to construct extra detailed F1 racers.
In these cases, the 18+ badge is supposed to mirror that kits like and McLaren MP4/4 is meant for critical Lego collectors, relatively than individuals who may need to play with their toys.
