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Formula 1

Carlos Sainz to launch first Fifty 5 merchandise assortment forward of Madrid F1 race

By Motorsports September 1, 2026
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Carlos Sainz has teased a merchandise assortment forward of his residence race, the extremely anticipated Spanish Grand Prix in Madrid.

With Formulation 1 making ready to hit the streets of the Spanish capital for the primary time in September, the Williams driver is constructing hype for his residence crowd. Taking to social media, Sainz addressed the confusion surrounding his current cryptic teaser posts about his model, Fifty 5.

“I am seeing quite a lot of questions – we do not know what that is, what’s coming – however at this time is the day,” Sainz stated in an replace as he learn out and responded to fan feedback. “I will offer you some hints. ‘At this stage, it is not solely clear that all the pieces is totally unclear, however I am intrigued 100%.’ That is precisely what we had been making an attempt to do. Make it clearly unclear.

“‘I’ve gone from biking tools to merchandise to clothes to images, and I am again to figuring out nothing.’ That’s the level. We’re making you go the entire loop round to see what’s coming.

“Sure, there may be biking. Sure, there may be images. Sure, there may be clothes. Sure, there may be merchandise, and sure, there are lots of different issues.”

 

The merchandise launch is tied to the upcoming Spanish Grand Prix. “I will use my residence grand prix to verify I launch my first merch drop,” the 31-year-old confirmed. “I believe Madrid is so particular, and it wanted to be the primary time I dropped one thing like that.”

In line with Carlos Sainz’s official web site, the Spanish driver has revealed separate parts of his model. Workforce Fifty 5 has been created for his group of followers. “It brings fan activations and merchandising collectively in a single area,” the web site confirms.

Along with Workforce Fifty 5, there may be Fifty 5, which is a “premium life-style model”.

“This has been one thing I’ve thought of for some time. I needed to create one thing that felt private — my very own style, my very own perspective, away from racing,” Sainz defined in a word on the web site.

“However I additionally needed one thing for the followers, an area and merchandise that talk to them instantly. With this, I really feel we’re capable of give one thing to each kind of fan, in the best way that is sensible for them.”

Merchandise which can be already listed embody a limited-edition, signed black-and-white Miami poster, a Fifty 5 x Gobik biking jersey, a signed and numbered black-and-white Miami visor poster and 2026 British Grand Prix mini helmets.

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TAGGED:aheadCarloscollectionFiftylaunchMadridmerchandiseraceSainz
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