McLaren Racing CEO Zak Brown believes that even when the Freedom 250 Grand Prix is a one-off, the occasion in Washington, D.C. can ship lasting industrial advantages for IndyCar.
Throughout the opening observe session on the 1.7-mile, 7-turn short-term road course that wraps across the Nationwide Mall, with the Capitol offering the backdrop, Brown shared his ideas with FOX Sports activities.
“That is, I imply, it is a huge occasion for IndyCar commercially,” Brown stated. “We’re superior. We have nice followers that at all times love our racing, however I believe that is going to convey plenty of consciousness to IndyCar for brand new followers.
“And I believe after they tune in, they’ll like it. The quantity of executives we’ve got right here is phenomenal, so I am already hoping there is a 12 months two, however I suppose let’s get by 12 months one first.”
Though Brown’s Method 1 group is competing at Zandvoort within the Netherlands this weekend, he traveled to Washington for the fifteenth spherical of the IndyCar season with Arrow McLaren.
Brown has lengthy argued that IndyCar ought to be extra aggressive by increasing into main media markets, shifting away from smaller conventional venues, and turning race weekends into unmissable showcase occasions. He has particularly pointed to big-market alternatives just like the Northeast, noting enhancements with main venue ideas just like the Arlington, Texas race earlier this 12 months across the Dallas Cowboys stadium.
Basic view
Photograph by: Andrew Harnik through Getty Photographs
Brown additionally defined how he believes the occasion may benefit Arrow McLaren past this weekend.
“I believe we will construct an even bigger fan base coming off for this occasion, and when you could have an even bigger fan base, as a result of the game’s all about followers, you may find yourself attracting extra sponsor companions,” Brown stated. “So I believe that is going to be a extremely wholesome — develop our fan base, develop our sponsorship base. The quantity of individuals we’ve got out is incredible.
“The observe appears to be like superb. I have been lucky to journey around the globe, and I can not consider a cooler setting if you’re trying on the Capitol within the background.”
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