Star of the F1 film Damson Idris has turn out to be a worldwide model ambassador for System 1.
In his new position, the Briton will “act as a bridge between the world of System 1 and the broader cultural and leisure panorama,” based on the press launch, and can seem at a number of grand prix weekends to participate in content material, promotional actions and work to welcome a brand new demographic of followers to the championship.
“I’ve all the time been drawn to areas the place tradition, efficiency, and precision meet, and System 1 sits proper on the centre of that,” Idris defined. “I had an infinite quantity of respect for it earlier than making the movie, however getting nearer to it gave me an actual understanding of the innovation, the guts, and the depth behind every part, and the elite degree the drivers function at.
“I’m genuinely excited to step into this position as a worldwide ambassador. Being a part of this world now means quite a bit to me, and I’m proud to symbolize one thing that conjures up and connects folks everywhere in the world.”
F1 CEO Stefano Domenicali added: “I’m delighted to welcome Damson Idris formally to the System 1 household. Following his starring position in F1: The Film, which made historical past on the field workplace and helped carry our sport to new audiences, he’s becoming a member of us as an official international model ambassador.
“In System 1, we’re all about authenticity and Damson is passionate concerning the sport and shares our imaginative and prescient to develop it, so it’s unbelievable that we’ll proceed to work with him. Together with his unimaginable platform and place within the leisure and way of life area, collectively we’ll push the boundaries of how we attain followers.”
Damson Idris, actor
Photograph by: Mark Sutton / Motorsport Photographs
Idris performed rookie driver Joshua Pearce within the blockbuster film, which has exceeded $630million on the international field workplace since its launch in June 2025, alongside Hollywood stalwart Brad Pitt as nomadic driver Sonny Hayes. The movie follows Hayes as he returns to F1 with the struggling APXGP group. Each drivers have the ultimate 9 races of the season to attain a single win to forestall the group from being bought.
To be able to hold the movie as genuine because it presumably might be, each Idris and Pitt have been driving the APXGP automobiles, which have been modified System 2 automobiles, and it was filmed throughout actual race weekends. Consequently, the movie forged and crew turned common faces within the F1 paddock.
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