Lewis Hamilton’s non-alcoholic agave spirits model Almave has partnered with Goal shops in the USA, permitting followers of the Method 1 driver to purchase his Blanco drink throughout the nation.
Hamilton co-founded the model with Casa Lumbre grasp distiller Ivan Saldana, constructing it as a blue-agave-based various for individuals who get pleasure from tequila however do not need to devour alcohol. Launching in the direction of the tip of 2023, it rapidly attracted funding from Pernod Ricard the subsequent 12 months following a surge within the non-alcoholic drinks market.
With Goal now onboard, it indicators an enormous step for the model, with the shop being one of many largest retailers within the US with income of over $105billion final monetary 12 months.
Almave Blanco is now out there for $29.99 in shops, with the product web page boasting the actual fact it was named the “Greatest Non-Alc Spirit Model” by the 2025 Rolling Stone Spirit Awards, and the very best “Non-Alc Agave Spirit of 2025” by New York Worldwide Spirits Competitors.
“Hey guys, it’s Lewis Hamilton right here, co-founder of Almave non-alcoholic agave spirits,” Hamilton stated in a reel posted to Instagram. “And I’m proud to announce that Almave Blanco is now out there at tons of of Goal shops throughout the US.
“That is such an thrilling time. It’s totally, very surreal to be in a serious retailer like Goal, and I am excited for extra of you to have the possibility to find Almave.
“It’s the primary non-alcoholic spirit made with actual agave, so go and test it out.”
The 2 manufacturers are but to verify whether or not Goal will inventory Almave’s different two merchandise, Almave Ambar, which is presently being offered by way of the corporate’s personal web site for $34, and Humo, which is being offered for $36.
Lewis Hamilton, Ferrari
Photograph by: Glenn Dunbar / LAT Pictures by way of Getty Pictures
The beginning of 2026 got here with a message from Hamilton by way of the model.
“Trying again brings the longer term into focus,” he wrote on Almave’s social websites. “This 12 months jogged my memory how important it’s to pause, replicate, and construct on the defining milestones to information what comes subsequent.
“At Almave, our group has grown in methods I by no means anticipated. From making waves at Coachella, to creating headlines at Cinco, and making room for a brand new addition to the Almave product line. It’s unbelievable to see how Almave resonates throughout so many individuals, locations, and cultures.
“One Almave accomplishment I’m extraordinarily pleased with is introducing Humo, a groundbreaking non-alcoholic smoky spirit. Sharing that with you has been one of many defining milestones of the 12 months.
“For 2026, I’m eager about pleasure, ardour, and curiosity — the forces that propel us ahead at Almave, that strengthen our group, form our rituals, and provides the longer term momentum. These are the issues that fill my cup.
“Right here’s to the trail forward.”
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