Cadillac has revealed a behind-the-scenes video detailing the way it constructed and launched its first Method 1 livery reveal forward of the 2026 season. Proven to the general public through the Tremendous Bowl, the automobile has since been watched by followers because it has taken half in testing in Bahrain.
The American entrant will be a part of the grid as F1’s eleventh group after a protracted and difficult course of. With backing from Common Motors and the Cadillac badge on its aspect, it was lastly capable of pull collectively the worth the championship was in search of in a further group to deliver. Now, leaning into its American identification, it has anchored itself to the thought of going to the moon as President John F. Kennedy’s well-known 1962 speech performed over the livery reveal video.
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“That is the largest underdog story you may think about,” CEO Dan Towriss advised viewers. “That is the primary livery for the Cadillac Method 1 group. We needed to deliver it to the largest stage. We’re exhibiting the livery in a method that is by no means been performed earlier than.”
The automobile for the video was constructed and filmed in a digital manufacturing studio, just like that used on the likes of Disney’s The Mandalorian. This large display tasks a background that is capable of transfer with the digicam, permitting for unimaginable depth whereas having lifelike lighting and reflections.
“I needed the movie to really feel fairly future-facing,” director Sam Pilling mentioned. “One thing that felt actually fairly iconic, timeless. But in addition, this was an actual second – whereas additionally taking viewers on this journey of the blood, sweat, and tears which have gone into getting Cadillac to the beginning line, to the grid.”
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Valtteri Bottas, Cadillac Racing
Valtteri Bottas, Cadillac Racing
VFX supervisor Andrew Proctor added: “Nice visible results at all times begin with one thing in-camera. We have to guarantee that this movie speaks to these F1 followers and will get the whole lot correct as a result of it is only a detail-oriented sport.”
The advert has been urged to have value someplace within the area of $20million based on Towriss, who’s anticipating the group to solely begin making this again in its third 12 months of working.
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“It is most likely a few years earlier than on an working foundation the group can be within the black or breaking even on a money foundation,” . “I believe we’re forward of what our projections have been, understanding what it was going to take to get into Method 1.”
The video ends with a message from Pilling: “I hope folks really feel an actual sense of pleasure and anticipation for Cadillac becoming a member of F1,” he mentioned. “In the end, I suppose, give People a little bit of a way of delight that like they’re now within the F1 scene.”
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