It’s laborious to imagine a 12 months has handed since Jay Frye departed his function as IndyCar President.
Feb. 11, 2025.
It’s a date that ended a pivotal tenure within the historical past of North America’s Premier open-wheel championship. Upon Frye’s exit, Penske Leisure appointed Doug Boles as his substitute and elevated tasks for the Indianapolis Motor Speedway President. Lower than two months later, on April 1, Frye was named as President of Rahal Letterman Lanigan Racing (RLL).
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“It has been a whirlwind 12 months,” Frye informed Motorsport.com.
“It is a type of issues that in sports activities and in enterprise and no matter, you may have totally different instances. I name them runs. So we had a very good 10-year run at IndyCar, very pleased with all we completed. There’s loads of issues that I believe modified the game in a very optimistic means that occurred in that 10-year interval. A lot of nice individuals had been concerned.”
After becoming a member of the game as its Chief Income Officer in 2013, Frye was promoted two years later as IndyCar’s President of Competitors and Operations. He was promoted to IndyCar President on the finish of 2018 and held the function throughout a number of ownerships – Hulman & Firm and Roger Penske – for the game.
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There have been loads of adjustments all through Frye’s decade-long tenure, with some that stand out greater than others.
“I believe the consensus within the paddock and the connection with the paddock is one thing I am actually most pleased with,” Frye stated. “It is laborious to place that on a resume, per se. However I felt like we had been all in it collectively, and I felt like in the end we needed to resolve issues.
“That was our job; constructing a consensus, getting their opinions, we known as it harnessing the ability of the paddock. While you’re coping with loads of actually sensible people who have fairness in what we’re doing and need this factor to achieve success, why would you not discuss to them, proper? That was at all times type of my strategy.”
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Doug Boles (left) and Jay Frye (proper) throughout Indy 500 Legends Day
Doug Boles (left) and Jay Frye (proper) throughout Indy 500 Legends Day
From a technical facet, although, Frye was fast to level to the aeroscreen.
The aeroscreen proved to be a big overtaking however got here collectively by a collaborated effort with Purple Bull Superior Applied sciences, PPG, Pankl, and Dallara, together with the groups.
“That is one thing I felt lots higher going to the racetrack after the aeroscreens had been on the automobiles,” Frye stated.
“I bear in mind how rapidly we did that. We known as Purple Bull in March of 2019 after which on the COTA Open Take a look at in February of 2020, proper earlier than COVID, we had all 26 automobiles that had been collaborating that had aeroscreens on.
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“Eight months. We utterly designed it, engineered it, constructed it, carried out it in an eight-month interval, which is simply spectacular.
“The Purple Bull guys had been superb, and that was coping with Jonathan Wheatley, Christian Horner. From the Pankl guys, the PPG guys, to our guys, to Dallara, to the groups, that was a monumental factor to get achieved as rapidly as we acquired it achieved, and that is one thing we must always all be pleased with. As soon as we began having it on all of the automobiles, it was a complete driver cockpit security answer. The drivers and their security meant extra to me than something. That was one thing that I believed was a game-changer for the game.”
Frye talked about the aeroscreen probably enticed seven-time NASCAR Cup Collection champion Jimmie Johnson and ex-Method 1 driver Romain Grosjean, amongst others, coming over to race in IndyCar.
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“As you take a look at it, Jimmie Johnson and different people who got here into the game, Romain Grosjean, there have been drivers that got here in after that was carried out that may not have if we did not have it on the automobile,” Frye stated. “So I believe that was one thing that was an excellent factor really to assist develop the game.
“I additionally talked to loads of children in regards to the automobile. They thought the automobile appeared actually cool, like a fighter jet. That was just a bit byproduct of the protection system.
“We had the identical type of factor after we did the aero kits in 2018. It was a paddock-wide effort. We spun that round fairly fast. We acquired the id of the Indy automobile again, an open-wheel automobile. The place earlier than with the producer kits, the rear wheels weren’t open.
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“We acquired the look of the game again, which was a key a part of rising it.”
The addition of the aeroscreen on Scott Dixon’s Chip Ganassi Racing Honda.
The addition of the aeroscreen on Scott Dixon’s Chip Ganassi Racing Honda.
One other distinctive merchandise that occurred below Frye’s supervision was the drama surrounding the title sponsorship of the collection when Verizon’s five-year run ended following the 2018 season. There was loads of strain to safe a deal heading into that 12 months’s season finale at Sonoma Raceway, and happily, the celebs aligned with NTT Knowledge.
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“NTT, that was a giant deal,” Frye stated. “We talked to NTT in Sonoma; it was the primary time we even talked to them. We had nothing going into the following season. And between Sonoma in September till Christmas, we rotated a league entitlement, which, these are very sophisticated. That was one thing we acquired achieved fairly fast, and we’re actually pleased with.
“You at all times wish to depart one thing higher after you are gone than while you acquired there. Hopefully, individuals assume it is higher now than what it was 10 years in the past.”
It was an attention-grabbing time for Frye when his tenure with IndyCar got here to an finish, and that’s the place his skills to assist improve the paddock’s cohesiveness got here to the forefront.
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“It took a few months to simply work out what’s subsequent,” Frye stated.
“After I talked about consensus within the paddock, effectively, this is Bobby Rahal, a former driver, someone that ran a league, someone that ran a staff in F1, has his personal staff. A plethora of information about all types of various issues. Bobby was at all times one of many ones I might go bounce issues off of. So, I clearly developed an awesome relationship with him, as I attempted to or did with all of the homeowners.”
“As soon as this went down, he was one of many first calls I acquired. And we began speaking, and I wasn’t certain precisely what I wished to do.”
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Bobby Rahal, Rahal Letterman Lanigan Racing
Bobby Rahal, Rahal Letterman Lanigan Racing
As extra discussions occurred, although, Frye acknowledged the dedication by RLL’s co-owners Mike Lanigan, David Letterman and Rahal, and in addition developed a deeper connection to assist the trigger.
“It was one thing that I actually felt,” Frye stated. “It began off being like, ‘Yeah, I simply wish to go assist certainly one of my buddies. What can we do to assist get the factor rotated, get it pointed again in the best path,’ to the place now there’s some actually good issues happening right here, and we’re constructing one thing for the longer term.”
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This offseason, specifically, has seen numerous new faces come to RLL.
There’s the apparent in Mick Schumacher, son of seven-time Method One World Champion Michael Schumacher who, himself, spent the final handful of years successful the 2020 Method 2 championship earlier than racing in each F1 and the FIA World Endurance Championship.
The staff additionally added Brian Barnhart, a well-respected paddock veteran of many roles who takes over as Senior Vice President of Operations and also will be Graham Rahal’s strategist. Amongst different key hires is the addition of Gavin Ward, a former Group Principal for Arrow McLaren and championship-winning engineer with Group Penske that was additionally beforehand with Purple Bull Racing, taking up an advisory function.
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“We have got loads of new individuals in, actually, actually good individuals, key people who we principally focused to go get,” Frye stated. “And there is loads of actually good individuals which can be already right here.
“A part of it is simply altering the tradition. We attempt to try this ‘MSH/GSD’ factor right here. Appears to be working, and simply enthusiastic about the place we’re going and what’s taking place.”
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