Microsoft switches F1 sponsorship from Alpine to Mercedes

Mercedes has signed a multi-year take care of know-how conglomerate Microsoft, ranging from the 2026 season.

Microsoft was a long-time companion of the rival Alpine squad, which it first sponsored in 2012 when the outfit was named Lotus, however has now switched allegiances as its Alpine deal ended following the 2025 marketing campaign.

The Microsoft brand might be displayed on the airbox and the entrance wing endplates of the newly revealed W17 F1 automotive, in addition to the drivers’ overalls, however the partnership could have a technical scope as effectively.

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“Microsoft Azure and its AI capabilities will develop the staff’s current high-performance computing and knowledge capabilities, each on the manufacturing facility and trackside, with scalable cloud and AI sources supporting simulation workloads, efficiency evaluation, race technique modelling and cross-team analytics,” Mercedes’ press launch reads. “The flexibleness and agility of this platform will assist guarantee engineers and strategists have real-time insights obtainable on the moments that matter most.”

Mercedes W17 livery

Photograph by: Mercedes AMG

The staff clarified that it already operated Microsoft 365 and GitHub in its workflow, however would now develop its use of these platforms.

“Our sport is pushed by those that lead via innovation,” Mercedes staff principal Toto Wolff acknowledged. “We’re delighted to companion with Microsoft, one of many world’s foremost know-how leaders, whose identify is synonymous with groundbreaking innovation. This partnership additionally displays our dedication to staying on the forefront of efficiency and progress. By placing Microsoft’s know-how on the centre of how we function as a staff, we’ll create sooner insights, smarter collaboration and new methods of working as we stay up for the following technology in F1.”

Images from Mercedes launch

Mercedes W17 livery