Lewis Hamilton has despatched an open letter to followers via his non-alcoholic agave spirits model Almave, because the Ferrari driver enters the brand new yr with optimism.
The previous 12 months have been tough for the seven-time Components 1 world champion along with his first season within the Italian outfit not shaping as much as his expectations. However 2026 brings a brand new wave of laws – laws that Ferrari seeks to capitalise on.
“Trying again brings the longer term into focus,” the Briton wrote. “This yr jogged my memory how important it’s to pause, replicate, and construct on the defining milestones to information what comes subsequent.
“At Almave, our group has grown in methods I by no means anticipated. From making waves at Coachella, to creating headlines at Cinco, and making room for a brand new addition to the Almave product line. It’s unbelievable to see how Almave resonates throughout so many individuals, locations, and cultures.
“One Almave accomplishment I’m extraordinarily pleased with is introducing Humo, a groundbreaking non-alcoholic smoky spirit. Sharing that with you has been one of many defining milestones of the yr.
“For 2026, I’m fascinated by pleasure, ardour, and curiosity — the forces that propel us ahead at Almave, that strengthen our group, form our rituals, and provides the longer term momentum. These are the issues that fill my cup.
“Right here’s to the trail forward.”
Lewis Hamilton, Ferrari
Photograph by: Patrick T. Fallon / AFP by way of Getty Photos
Whereas the letter is framed across the development of his model, the wording nonetheless works after a difficult 2025 season. However 2026 is a contemporary new begin for the motive force, that means that, for Hamilton, it is a possibility to place his difficulties behind him whereas constructing on what he and the group have learnt to enter 2026 with momentum.
It is no secret that the 41-year-old has been disenchanted with the processes in place at Ferrari. That is an enchancment he was aggressively focusing on all through final yr, however one thing that has to date did not yield significant outcomes.
“It is simply how we execute the session. It is how we talk, it is the calm strategy, it is the timing that we exit, it is the temperature of our tyres, all these kinds of issues. We simply executed it significantly better altogether,” he stated late final yr.
Followers of the motive force shall be hoping he can hit the bottom working firstly of this season.
We wish your opinion!
What would you prefer to see on Motorsport.com?
– The Motorsport.com Workforce
