Cadillac is planning to disclose the livery of its maiden Method 1 automotive throughout a Tremendous Bowl advert on 8 February forward of the 2026 marketing campaign.
The American outfit will grow to be F1’s eleventh group subsequent 12 months when it makes its debut on the Australian Grand Prix on 6-8 March after a prolonged course of to the grid.
It’s going enormous on the tag of being an American squad amid F1’s push to extend reputation within the US and Cadillac will additional push into that demographic with its livery reveal.
“The Tremendous Bowl is among the uncommon moments in American tradition the place sports activities, leisure and storytelling come collectively,” stated Cadillac F1 boss Dan Towriss of the occasion which decides the NFL champion – going down in Santa Clara, California in 2026.
“It provides us an opportunity to introduce the Cadillac Method 1 Group on a stage that displays who we’re. We’re pleased with our American heritage and we wish to present up in a manner that feels daring, modern and distinctly ours.
“That is only the start, but it surely’s a second I’m extremely pleased with.”
Dan Towriss, CEO of TWG Motorsports and Cassidy Towriss arrive within the Paddock
Picture by: Sam Bloxham / LAT Pictures through Getty Pictures
It’s giving Cadillac the chance to be seen by an enormous US viewers, contemplating the 2025 version was watched by 127.7m viewers which was the most important viewers in American tv historical past for a single-network telecast.
Rapper Kendrick Lamar’s efficiency, in the meantime, was probably the most watched Tremendous Bowl half-time present on report with a mean of 133.5million viewers.
The Tremendous Bowl is about extra than simply the sport, with many followers even within the adverts dedicated to being proven across the occasion.
Advert slots through the Tremendous Bowl protection are extremely wanted, with it costing roughly $8m for a 30-second slot, and though Towriss refused to disclose how a lot Cadillac had spent in an interview with Bloomberg, he did say “it’s a typical Tremendous Bowl spend”.
It’s going to even be the second, consecutive 12 months that F1 has featured through the Tremendous Bowl protection after a teaser for the F1 movie dropped through the 2025 pre-game present.
Cadillac can also be the fifth F1 group to announce when it should reveal its 2026 livery after Pink Bull and Racing Bulls (each 15 January), Alpine (23 January) and Aston Martin (9 February).
However the American marque may have hit the monitor forward of its Tremendous Bowl advert although, as Cadillac is planning a primary run of its 2026 machine for a while in January with its veteran drivers Sergio Perez and Valtteri Bottas.
It will come earlier than the primary pre-season take a look at, 26-30 January in Barcelona, earlier than two extra checks – in Bahrain on 11-13 February and 18-20 February – forward of the Melbourne season opener.
Learn Additionally:
We wish your opinion!
What would you prefer to see on Motorsport.com?
– The Motorsport.com Group
