The LEGO Group and Components 1 have used the 2025 Las Vegas Grand Prix to rejoice their partnership with a full-size driveable Fifties Cadillac Fleetwood Sixty Particular manufactured from 418,000 bricks.
Following the 50 laps below the lights of Sin Metropolis, podium finishers Max Verstappen, Lando Norris, and George Russell had been pushed from the pitlane to the Bellagio fountains by actor and Cadillac F1 staff ambassador Terry Crews. The open-top pink automobile, described because the “settle down automobile”, weighs over two tonnes, measures greater than 5 metres in size, and contains working lights and sounds.
Earlier than in the present day it was on present within the paddock as a part of the marriage set-up.
This comes after the LEGO Group confirmed a brand new multi-year partnership with F1 Academy, with driver Esmee Kosterman driving the LEGO-liveried automobile in 2026 alongside a launch of a 201-piece LEGO Velocity Champions F1 Academy automobile set.
Julia Goldin, chief product and advertising and marketing officer on the LEGO Group, mentioned: “Along with Components 1, on the Las Vegas Grand Prix we capped off a 12 months of unforgettable moments that convey followers a brand new dimension to the best way they expertise F1.
Max Verstappen, Pink Bull Racing
Picture by: Sam Bagnall / Sutton Photos by way of Getty Photos
“All year long we introduced followers nearer to Grand Prix experiences and the game of Components 1, and this 12 months in Las Vegas was no totally different, from our unimaginable LEGO brick-built Cadillac automobile, to activating on Sphere’s iconic Exosphere with new and interesting content material, and sharing the following step in our partnership with F1 ACADEMY with the world – the 2025 calendar has been unimaginable, and we will’t await what’s to come back in 2026.”
Emily Prazer, chief business officer at Components 1 and President and CEO of the Las Vegas Grand Prix, added: “The FORMULA 1 LAS VEGAS GRAND PRIX has shortly turn into an iconic cornerstone within the F1 calendar and it’s been incredible to work with the LEGO Group to convey new concepts and creativity to followers.
“We’re all the time pushing boundaries each on and off observe, and as soon as once more our partnership with LEGO Group upped the ante. It’s been an unimaginable first 12 months working collectively, and we will’t await followers to see what else we’ve deliberate into the longer term.”
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