UFC President Dana White drew consideration from NASCAR followers at UFC 322 when he confirmed as much as fighter face-off occasion at Madison Sq. Backyard sporting a Kaulig Racing / Ram Vans T-shirt. The second didn’t go unnoticed, particularly with Ram set to return to the NASCAR Craftsman Truck Collection in 2026.
White has dipped his toes into NASCAR earlier than. His Howler Head bourbon model Ross Chastain’s №1 Chevrolet in 2022, a partnership that included a customized Conflict paint scheme and a show automobile at UFC headquarters.
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However his newest Kaulig Racing nod is greater than only a informal connection. NASCAR reporter notes that White is predicted to be concerned within the new Stellantis-backed NASCAR program, making his UFC 322 look much more intentional.
The Dana White-NASCAR rumors began months in the past
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White’s NASCAR presence aligns with rumors from earlier this yr that Ram was planning a reality-style driver tryout present to construct its 2026 Truck Collection lineup. Again in July, mentioned Ram needed to create a contemporary tackle Roush Racing: Driver X, utilizing a TV present to search out new expertise.
White, who helped make The Final Fighter a pipeline for UFC stars, advised Sports activities Enterprise Journal that becoming a member of Ram on such a venture was “very attainable.” No updates have been launched since, however White’s Kaulig/Ram tee provides credibility to the thought the venture remains to be within the works.
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Since these early rumors, Ram has finalized one large piece of its NASCAR plan: Kaulig Racing would be the anchor workforce for its Truck Collection return. The workforce is constructing a and is the one NASCAR workforce aligned with two producers -Chevrolet in Cup and Ram in Truck. Kaulig additionally paused its Xfinity Collection program to unencumber assets for each efforts.
White’s visibility now matches into that timeline. His background and Ram’s aggressive method to its return, makes him the right man for a promotional partnership.
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