Seven-time System 1 champion Lewis Hamilton has been named the world’s most marketable athlete by SportsPro.
After beforehand holding the place within the annual record from the outlet in 2014, the British driver joins Lionel Messi, Neymar and Simone Biles as the one athletes to attain the celebrated rating twice.
Except for Hamilton’s on-track achievements, together with seven drivers’ championships, 105 grand prix wins, 202 podium finishes, 5004.5 factors and 104 pole positions, SportsPro pointed to a number of off-track successes in vogue and leisure as causes for the rating.
The 40-year-old has signed a number of new partnerships this 12 months. Along with his long-term collaboration with Tommy Hilfiger, Hamilton now works with firms together with Perplexity and Lululemon.
Nikki Neuburger, chief model and product activation officer at Lululemon, defined to SportsPro:
“Lewis embodies every little thing we search for in our ambassador partnerships – he’s a aware athlete who leads with intention, objective, and authenticity.
“He’s additionally an inspiration to hundreds of thousands of individuals all all over the world – not simply by way of his extraordinary achievements on the observe, however by way of his individuality and distinctive fashion, and above all, the way in which he reveals up with compassion and a deep sense of take care of others.”
Lewis Hamilton, Ferrari
Photograph by: Simon Galloway / LAT Pictures by way of Getty Pictures
Neuburger added: “From the start, our partnership has been grounded in our shared values of group and connection. Lewis is deeply dedicated to creating optimistic change by way of his basis, Mission 44, which we’re proud to assist by way of our ‘Lululemon Provides’ initiative.”
Hamilton has been a outstanding advocate towards racism and for elevated range in motorsport, together with combating towards different environmental and social points. Mission 44, which he based in 2021, works to deal with the dearth of range in motorsport and enhance equality.
“I do know not each younger particular person has the identical alternatives as me,” Hamilton instructed Mission 44. “That’s why, regardless of the championships, the wins and the pole positions, organising Mission 44 has been my proudest achievement to this point.”
Hamilton was knighted within the 2021 New Yr Honours.
2025 SportsPro Prime 10 most marketable athletes
1. Lewis Hamilton (System 1)2. Simone Biles (Gymnastics)3. Ilona Maher (Rugby)4. Stephen Curry (Basketball)5. Cristiano Ronaldo (Soccer)6. Neymar (Soccer)7. Caitlin Clark (Basketball)8. LeBron James (Basketball)9. Giannis Antetokounmpo (Basketball)10. Coco Gauff (Tennis)
Michael Lengthy, SportsPro director of key tasks, mentioned: “The 50 Most Marketable Athletes rating has develop into an important barometer for the sports activities business, providing a useful snapshot of how the world’s main athletes are shaping their business profiles and model affect every year.
“This 12 months’s record as soon as once more highlights an eclectic lineup of world icons and rising stars, every of whom continues to encourage on the sector whereas creating significant impression off it. For manufacturers, companies, and rights holders alike, 50MM stays the clearest and most goal measure of athlete marketability wherever in sport.”
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