Hendrick Motorsports driver Kyle Larson has emerged as NASCAR’s merchandise gross sales chief midway by the 2025 common Cup Sequence season. Regardless of a disappointing finish to The Double throughout Memorial Day weekend, wherein he failed to complete each the Indianapolis 500 and Coca-Cola 600, Larson’s business enchantment continues to develop as he challenges seven-time NASCAR Most Standard Driver Award winner Chase Elliott.
The recognition of the 32-year-old driver coincides together with his spectacular on-track efficiency by the 2025 NASCAR Cup Sequence season. On the halfway level, he has three race wins underneath his belt, eight top-five finishes, and 9 top-10 finishes.
Regardless of his successes on monitor, Larson has additionally been met with criticism off of it. Following the race weekend at Bristol Motor Speedway, when he competed within the Truck, Xfinity, and Cup Sequence, the motive force claimed that he wished to “embarrass” the Xfinity Sequence drivers. He mentioned on the Harvick Pleased Hour podcast on the time:
“In my head once I decide the races, the triple isn’t actually the rationale why I do it. In Xfinity, I do get motivated – and that is going to return throughout as very cocky – I need to embarrass them actually.
“I need to embarrass NASCAR a bit of bit as a result of they simply do not let Cup guys run anymore. The youngsters are most likely considering they’re in a great spot and they do not know the place the bar is absolutely at. So I wish to go and run these Xfinity races and get 10-second results in allow them to realise they have a variety of room to enhance and it is solely higher for our sport too.
“When these younger guys can compete with Cup guys, they’re higher suited to the Cup Sequence after they get there. I need to smash the sector once I run Xfinity. That is motivating me for certain.”
Dale Earnhardt Jr. was a type of who took problem with Larson’s feedback.
Kyle Larson, Hendrick Motorsports Chevrolet
Photograph by: Jared C. Tilton/Getty Photos
“The very first thing he mentioned, I didn’t like. He mentioned he wished to embarrass the sector, and he wished to embarrass NASCAR, and he was not completely satisfied that they restrict the races the Cup guys can run. The remainder of the purpose he made was legitimate,” Earnhardt Jr. mentioned.
In keeping with a report from Sports activities Enterprise Journal, merchandise gross sales on the Coca-Cola 600 have been the best since 2010, and this included Larson merchandise centred round his try at The Double.
NASCAR Holdings’ prime merchandise gross sales rating for the 2025 season
1. Kyle Larson2. Chase Elliott3. Kyle Busch4. Ross Chastain5. Ryan Blaney6. Joey Logano7. Dale Earnhardt Jr.8. Justin Allgaier9. Dale Earnhardt Sr.10. William Byron11. Daniel Suarez12. Christopher Bell13. Denny Hamlin14. Tyler Reddick
On this article
Lydia Mee
NASCAR Cup
Kyle Larson
Hendrick Motorsports
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